No. 1 quality assurance system in Croatia
Creating a digital future in Croatia for 25 years
Institutional exchange agreements with more than 100 institutions
96% of alumni employed 3 months after graduation
We will provide you with knowledge and tools required to understand users, aesthetics and customer’s strategic goals in order to create timeless solutions and provide value.
Become a part of a new generation of creative and innovative designers who transform their ideas and knowledge into exciting projects in the field of market communications! Use the latest digital technologies, engage in all aspects of visual design, brand design, print design, commercial and marketing campaigns and design visual projects for a wide range of social and commercial needs!
During the course of your studies, you will, in cooperation with students, teachers and actual users, participate in a series of individual and group design and art projects in order to master the overall creative process, from understanding the needs and behaviour of users, through communication goals, to specifics of various media of visual communication and digital interaction. You will learn to creatively design digital content, enrich your projects with processed images, illustrations and animations, design user application interface, user experience and interaction.
At the time of graduation, you will understand the cultural and artistic dynamics and context in which the design is created and participating, you will be able to steer through constant technological evolution and digital technologies in design, while creating new value for users operating in the field of communications and marketing.
You will become a master of user-oriented design, ready for all career challenges in design studios, creative agencies, production studios and marketing campaigns anywhere in the world.
What are the takeaways from the Market Communication Design study programme?
The study programme is designed taking into account the latest findings in the field of art and design and significantly enhances creativity and creative thinking while at the same time being based on the concepts of teamwork and “design thinking”.
Curriculum Structure
The four-year bachelor in Market Communication Design study programme aims to equip you with skills and knowledge in order to prepare you for a career in design studios, creative agencies, production studios and marketing companies. Here is a snapshot of what you’ll be studying:
Neki od poslova za koje te pripremamo:
Designer, art director
Top art directors and designers are multitasking geniuses who manage to find the perfect balance between marketing, visual communications, art and applied arts, while constantly keeping up with the latest digital trends. This profession is in high demand, with true experts being strongly appreciated.
User interface and user experience designer
Every web design project needs user interface and user experience designers who will shape creative ideas, a user-friendly interface and quality content into a top product. It goes without saying that this profession is in particularly high demand, as it is considered to be the career of the future.
Digital photography and video expert
There are a million images and just as many hours of video material in the digital world, and you will learn how to make that content attractive, clickable, organic and fun to use and consume.
Creative project manager
It is quite challenging to manage creative individuals, especially in the digital world. They may have great ideas, but often lack business skills. You will learn how to combine these two qualities in the best possible way – how to get the best out of creative individuals as well as how to sell the product on the market.
Module Example
Web and screen design 3 – User interface design
A course for those who really want to understand why users often visit certain websites and feel “at home” while using them, whereas others may be visually attractive, but totally insensitive to user needs and thus off-putting. We will deal with the structure of websites and application interfaces, wireframes, navigation design, design components and styles, style guides, understanding user and customer needs as well as with the establishment of projects as integral complexes of best technology practices, basic design settings and requirements arising from user behavior.
Study type
On campus
Medium of instruction
Croatian
Study programme duration
8 semesters (4 years)
Semester duration
15 weeks of active teaching
+ 4 examination weeks
Total number of ECTS points
240
Algebra University Title
bacc. art.
Bachelor in Market Communication Design
Certifications obtained during studies
ECDL Start
(4 exams)
Adobe Certified Professional – Graphic Design & Illustration using Adobe Illustrator
Adobe Certified Professional – Visual Design using Photoshop