No. 1 quality assurance system in Croatia

Creating a digital future in Croatia for 25 years

Institutional exchange agreements with more than 100 institutions

96% of alumni employed 3 months after graduation

Why choose this study programme

The economics of digital business is a gateway to a global world of incredible opportunities and challenges.

This study programme is designed according to the model of European and American universities, and what sets us apart is our scientific program and the top professors who teach it. These are exceptional experts who, in addition to their theoretical knowledge, also stand out with their rich international experience in business, enabling our students to acquire concrete skills that can be applied in practice.

We will encourage you to think, innovate and create. We will teach you how to make key business decisions, analyse the market, direct teams and use advanced digital tools such as artificial intelligence.

Instead of directing you towards only one business sector, we will open the door to the world of different industries and allow you to find your own path. Given the special emphasis on digitization and technological innovation, you will be ready to work in a dynamic and changing business environment. We want to encourage you to develop your skills, think outside the box and be a leader in a rapidly changing world.

This study programme is more than education itself – it is an experience that will shape you as a professional and as a person.

What are the takeaways from the Economics of Digital Business study programme?

During your studies of the economics of digital business, you can expect dynamic learning and the acquisition of key skills that will prepare you for the challenges of the modern business world.

We will dive into the world of money and economic systems. You will learn how to make key financial decisions that affect the success of companies and organizations. In addition, you will gain a fundamental understanding of the basics of investing and arm yourself with knowledge that is not only essential for careers in the financial sector but will be useful in all aspects of business.
It is our mission to encourage your entrepreneurial side and develop your creativity. You will realise that entrepreneurship is not just about creating new companies, but also a way of thinking and solving problems. Through interactive teaching methods, together, we will explore how to recognise opportunities in a dynamic business environment.
We will teach you how to analyse the market, understand consumer needs, and design marketing strategies that will attract a specific target audience. You will understand how to use analytical tools to track the effectiveness of marketing campaigns and how to adjust your approaches to better connect with consumers.
We will equip you for the challenges of data science and analytics. You will understand how to collect, process and analyse large amount of data to gain deeper insight into business processes. These skills will become crucial in the modern business environment where decision-making is increasingly based on data.

Specialisation

In the third year of their studies, students will be able to choose between the main specialisations:

  • Finances
  • Management

Additionally, students will be able to improve through additional sub-specialisations in:

  • Marketing
  • Human Resources (HR)

The choice of specialisation and flexibility enables students to adjust their education to their interests and professional goals.

Some of the jobs we are preparing you for:

Financial Analyst

Evaluation of financial instruments and risk management

Head of Accounting

Analysis and interpretation of accounting data and financial statements

Product Manager

Determination of innovation potential and development of new products and services

User Experience Designer

Analysis of consumer behaviour in the digital environment and user experience management

Procurement Manager/Procurement Director

Planning and implementation of procurement strategy, relationship with suppliers and inventory management

Accountant

Monitoring of financial transactions, preparation of reports, bookkeeping and compliance with tax regulations

Director of Accounting and Finance

Creation of a business plan and investment analysis

Sales Specialist

Identifying potential clients, establishing contact, presenting products or services

Key Account Manager

Analysis of business operations and the impact of key environmental factors on the company’s business perspective

Sales Director

Leadership and management, setting sales strategy and goals, market analysis and business development

Human Resources Specialist

Recruitment, selection, development and management of personnel

Head of Human Resources

Strategic planning, implementation and management of all aspects of human resources within the organization

AI Specialist

Use of information systems for specific needs in business

Marketing Manager/Marketing Director

Creating a marketing plan and managing marketing campaigns

Brand Manager

Application of marketing strategy, positioning and management of brands in the digital environment

Digital Advertising Specialist

Designing marketing activities with an emphasis on communication in digital channels

Market Researcher

Planning and implementation of market research

Module Example

FinTech I: Transformation of financial services

In this module, students will gain knowledge about key technological innovations that are changing financial services. By taking this module, students will develop a deep understanding and practical skills necessary for a career in the fast-growing FinTech sector.

The module provides the knowledge needed to analyse and apply financial innovations, as well as understand their impact on global financial services. This module is the content basis for the course FInTech2: Blockchain and crypto-assets.

Study type

On campus

Medium of instruction

English, Croatian

Study programme duration

8 semesters (4 years)

Semester duration

15 weeks of active teaching
+ 4 examination weeks

Total number of ECTS points

240

Algebra University Title

univ.bacc.oec.

Bachelor in Economics of Digital Business

Certifications obtained during studies