Basic Design Principles (T)

  • Class 15
  • Practice 13
  • Independent work 32
Total 60

Course title

Basic Design Principles (T)

Lecture type


Course code






Lecturers and associates

Course objectives

Utility; Object design.
Perception; Attraction.
Object design; Visual communications.
Visual communications; User interface.
Object design; Visual communications.
Midterm exam.
Perception; Knowledge.
Perception; Knowledge.
Knowledge; Object design.
Decision making; Knowledge.
Decision making; Knowledge.
Midterm exam.

Required reading

(.), W. Lidwell, H. Butler, Univerzalna načela dizajna, Zagreb 2006.,
(.), Jocelyn de Noblet, Dizajn, pokret i šestar, Zagreb 1999. ,(.), Robert Clay, Beautiful Thing: An Introduction to Design, Norfolk 2009.,
(.), Steven Heller, Seymour Chwast, Graphic Style: From Victorian to Post-modern, 1994 ,
(.), Thomas Hauffe, Design - a Concise History, 1998,
(.), Feđa Vukić, Teorija i povijest dizajna - kritička antologija, Golden marketing-Tehnička knjiga, Zagreb 2012,

Minimal learning outcomes

  • Explain key terminology of visual meaning in design
  • Combine theoretical assumptions about signs and meaning
  • Analyze visual perception and cognition in the development of a design project
  • Create mental maps in designing visual communications
  • Analyze meanings in different contexts
  • Apply principles and ways of functioning of visual systems for orientation in the implementation of the project design
  • Design a semantic logic of graphic design for electronic media and Web environments
  • Create an information structure in the construction of communication systems
  • Describe the basic principles of the functioning of mass media Apply visual semantics in a multimedia environment
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