Opći cilj istraživačke grupe je proučavanje razvoja digitalne ekonomije koja prolazi promjene uvjetovane razvojem digitalnih tehnologija te proučavanje ponašanja gospodarskih subjekata korištenjem znanstvenih metoda.

Tijekom godina, istraživanja na kojima je radila ova grupa koristila su se za informiranje, potporu i evaluaciju kreiranja politika u područjima digitalnih ekosustava, među ostalima, e-trgovine, digitalnog poduzetništva i digitalnih sustava plaćanja. Grupa je posvećena unapređenju akademskog znanja i industrijskoj primjeni širih tematskih područja strategije digitalnog marketinga, gospodarske analitike i tehnologije. Grupa ima za cilj olakšati vodeća nacionalna i međunarodna istraživanja u znanstvenom i industrijskom području digitalnog marketinga, rješavajući potrebe poslovanja i društva u tematskim područjima e-leadershipa, bihevioralne ekonomije, digitalnog oglašavanja i društvenih medija, mobilnog marketinga, platformskih i cloud usluga, upravljanja web podacima i inovativne digitalne tehnologije.

Grupa pruža inkluzivno i tržištu-orijentirano okruženje za razvoj istraživanja, potičući interdisciplinarne i multidisciplinarne pristupe kako bi se postigao maksimalni učinak u primjenama u stvarnom svijetu.

Radovi

  • Melkić, Elma; Fraculj, Mario; Romić, Marin (2024). Analysis of competitive forces in the Croatian beer industry // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual”. Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”; Croatian Academy of Sciences and Arts
  • Krištof, Tomislav; Melkić, Elma; Sarajlić, Halida (2024). IS DIGITAL MEDIA ADDICTION LINKED TO RETAIL THERAPY? – A DEEPER INSIGHT // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual”. Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”; Croatian Academy of Sciences and Arts
  • Kaurin Knežević, Nada; Krištof, Tomislav (2024). How Gen Z and the Sex-Wellness Industry Became Friends in the Pandemic: More Toys, More Play but Lack of Open Conversation Remains // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual”. Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”; Croatian Academy of Sciences and Arts
  • Drašković, Nikola; Marković, Milivoj (2023). Will history repeat itself? The story of Swiss watchmaking and its strategic challenges // International journal of management cases, 25 (2023), 1
  • Drašković, Nikola (2022). The Marketing Potential of Social Robots: A Literature Review // International journal of sales, retailing and marketing, 11 (2022), 1; 110-120
  • Drašković, Nikola; Marković, Milivoj; Samardžija, Jasminka (2022). WHEN IMPOSSIBLE BECOMES POSSIBLE: THE ATYPICAL COBRANDING STRATEGY OF SWATCH AND OMEGA // 15th Annual Conference of the EuroMed Academy of Business Sustainable Business Concepts and Practices – Book of Proceedings / Vrontis, D.; Weber, J.; Tsoukatos, E. (ur.). Palermo: EuroMed Press
  • Fraculj, Mario; Lekaj, Lucian; Kondić, Lordan (2023). Research on attitudes toward minimalistic design in marketing communications // International journal of multidisciplinarity in business and science, 9, 14
  • Talajić, Mirko; Kopal, Robert; Mršić, Leo (2023). Impact of leadership on business performance – leadership analytical concept
  • Mršić, L. (2023). Impact of Artificial Intelligence on DOOH Advertising: Message-persuasion Level Enhancement Using Illusion Board and Personalized Insights
  • Grgec, Rok; Mršić, Leo; Konecki, Mladen (2023). Automated Analysis of Short Digital Messages Content with the Potential of Application in Business
  • Šipek, Matija; Žagar, Martin; Drašković, Nikola; Mihaljević, Branko (2022). Blockchain as an IoT intermediary // Lecture notes in networks and systems / Auer, Michael E.; Tsiatsos, Thrasyvoulos (ur.)
  • Perković, Ana; Trojak, Nataša; Sokić, Katarina (2022). THE ROLE OF ANCHORING EFFECT AND PERSONALITY ON CONSUMERS’ BEHAVIOUR // BOOK OF ABSTRACTS / Tucak Junaković, Ivana ; Macuka, Ivana, Tokić, Andrea (ur.). Zadar: Odjel za psihologiju Sveučilište u Zadru/Department of Psychology University of Zadar
  • Fraculj, Mario; Šebek, Vanja; Šušković Jakopac, Marija (2022).  The impact of the Covid-19 disease pandemic on the operations of marketing agencies in Croatia // The post-pandemic world: A bad picture or a good opportunity? – zbornik radova / Gluvačević, Dejan (ur.). Zagreb: Veleučilište Edward Bernays
  • Muhar, Tin; Sokić, Katarina; Trojak, Nataša (2022). THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND FRAMING EFFECT IN MARKETING AND ADVERTISING MESSAGES // 23rd PSYCHOLOGY DAYS IN ZADAR / Tucak Junaković, Ivana ; Macuka, Ivana, Tokić, Andrea (ur.). Zadar: Odjel za psihologiju Sveučilište u Zadru/Department of Psychology University of Zadar
  • Zajec, Srečko; Mršić, Leo; Kopal, Robert (2021). Managing Human (Social) Capital in Medium to Large Companies Using Organizational Network Analysis: Monoplex Network Approach with the Application of Highly Interactive Visual Dashboards
  • Galić, Zvonimir; Ružojčić, Mitja; Bubić, Andreja; Trojak, Nataša; Zeljko, Lucija; LeBreton, James M. (2020). Measuring the motive for power using conditional reasoning: some preliminary findings // European journal of work and organizational psychology, 30, 2
  • Trojak, Nataša; Galić, Zvonimir (2020). How to select a true leader? Introducing methods for measurement of implicit power motive // Management (Split), 25, 1

Projekti

  • Naziv projekta: Developing Skills in Intellectual Property Rights Open Data for Sustainability and Circularity (IPR4SC)
  • Naziv projekta: EqUal iNclusIon of LGBTIQ stUdents in VET (UNIQUE)
  • Naziv projekta: Empowering innovation intermediaries for contributing the commercialization of space (InnORBIT)
  • Naziv projekta: Shaping the next-gen EU tourism SMEs in the digital realm (EU Digi Tour)
  • Naziv projekta: Adriatic Regional Scientific Center for Capacity Building in STEM, ICT, entrepreneurship and active citizenship (Adriatic RZC STEM)
  • Naziv projekta: Education for Space for Croatia (Education 4 Space 4 Croatia)
  • Naziv projekta: Empowering participation and accelerating synergies in Widening countries with a focus on Green & Digital Transition (TWIN SYNERGIES)
  • Naziv projekta: Media Literacy Observatory for Active Citizenship and Sustainable Democracy (MELIA Observatory)
  • Naziv projekta: Fostering Innovation in the Danube Region through Knowledge Engineering and IPR Management (Knowing IPR)

Ostale korisne informacije