In cooperation with the I TO NIJE SVE! creative agency, we have organized a series of guest lectures for our digital marketing students, the future generation of experts in digital and creative technologies, as part of our undergraduate and graduate study program in Digital Marketing.
The initial lectures were held by Boris Ličina Borja, Head of Digital, and Stella Bogovac, Senior Copywriter at the I TO NIJE SVE! creative agency, who gave a presentation on the subject of Digital Detox, a trend that is ever more present in the world of advertising and digital communications, as well as on the subject of Copywriting in the advertising world.
