Nada Kaurin Knežević is a highly skilled expert in the field of marketing and marketing communications. Presently she is the Vice Dean for Student Affairs and Lecturer at Algebra University College, where she teaches Introduction to marketing and media communications, Customer behavior, Integrated marketing communication and Creativity and creative expression in the Digital marketing undergraduate program. She boasts more than ten years of experience building a successful career in the fields of business, marketing and brand strategy, as well as creative communications. She graduated from the Faculty of Economics and Business in Zagreb, specializing in Marketing and Finance. She launched her career in the Analytics and Strategy Department at Digitel, one of the biggest full-service agencies at the time. At Digitel she worked on developing numerous brand and communications strategies. Her career path continued at Croatian Telecom where she was a Marketing Strategy Expert, responsible for developing and coordinating the annual marketing plan for the company’s private customers, as well as developing a multi-brand strategy. After Croatian Telecom, she transferred to Studio Moderna where she worked as a brand manager. As the Delimano Brand Manager, she was in charge of managing the brand’s budget and revenue, as well as developing and finalizing all communications and creative materials. In 2016, she took on the position of Strategy Director at Entourage, coming full circle in terms of returning to agency work, primarily in the area of strategy, yet also shifting in a new direction towards digital marketing and creative technologies. In early 2019, she transferred to Five, taking on another challenge as Head of Marketing Communications, in charge of development and finalization of all communications and creative materials related to strengthening the Five brand. Simultaneously, she collaborated with Algebra as an associate lecturer for a number of years, before deciding to fully devote herself to a teaching and academic career in 2020. In addition, Nada is a published author whose first collection of short stories titled Diagnosis was published in 2020 by the publishing house Imprimatur.
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