Petra Gajica is a highly skilled marketing expert with 12 years of experience in research, creative, communication and brand strategy. She graduated from the Department of Psychology, Faculty of Humanities and Social Sciences, University of Zagreb. Petra started her career at Ipsos, the leading Croatian market and public opinion research agency where she specialized in qualitative research. The journey took her to the creative waters of McCann Zagreb agency, where she was leading strategic planning department. In early 2019, she moved to the position of Chief Creative Strategist at Pink Moon Agency. Petra teaches Psychology of Customer Experience and Psychology of Marketing Communication in the Digital Marketing undergraduate program and Psychology of Customer Experience in the Multimedia Computing undergraduate program.