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Halida Sarajlić, Lecturer

Halida Sarajlić is a marketing expert with extensive international experience in leading multinational corporations. Before stepping into her role as a lecturer at Algebra University, Halida held the position of Marketing Manager for the Adriatic region at Samsung Electronics. During this tenure, her focus was on crafting regional marketing strategies that achieved notable success in brand positioning and profitability objectives. Before her current academic engagement, Halida spent 12 years at Hrvatski Telekom, where she evolved from a marketing specialist to the Head of Marketing for convergent offers. Her responsibilities encompassed various aspects, including profitability analysis, strategic planning, product development, brand management, marketing communications, and leadership of interdisciplinary teams. Halida acquired invaluable experience through her involvement in international projects in Germany and Austria, contributing significantly to the strategic repositioning of brands and portfolio optimization within Deutsche Telekom Group. Her adeptness in successfully steering projects in an international context further enriched her professional journey. In addition to her teaching role at Algebra University, Halida actively pursues academic growth. She completed postgraduate studies in Business Management (MBA) at the Faculty of Economics in Zagreb and is currently pursuing her doctorate at the Faculty of Economics in Rijeka. She is a great enthusiast of science fiction and the mysteries of the universe