Gjuro Korać graduated from the Faculty of Economics and Business, University of Zagreb, and developed his professional career during 13 years at Nivas digital agency, which he co-founded and where he has been employed as the Creative Director since 2005.

Over the course of his career, he carried out numerous projects such as, he has developed a large number of projects such as Kolektiva e-commerce project, Bonbon – Croatian prepaid mobile network, Evotv television, and story-telling parallax website for Jana, Etihad Etisalat Mobily, MTV and others.