Image for

Creative economy

  • Class 30
  • Practice 15
  • Independent work 75
Total 120

Course title

Creative economy

Lecture type


Course code






Lecturers and associates

Course overview

The objectives of this module is to enable students to:
• develop understanding of fundamental changes in the economic environment at the beginning of the 21st century which enabled emergence of the Creative Economy,
• evaluate the role of Creative Economy as one of the drivers of economic growth and local development, and
• critically evaluate evolution of human creativity from elitist and folk arts to pop-culture, cultural and creative industries and Creative Economy as the system for production, exchange and consumption of creative products and services.
Students learn how to develop an in-depth understanding of particular creative industries and the role of intellectual property rights protection and how to contextualise this understanding in terms of entrepreneurship. The module forms the vital core of the programme as it combines strategic thinking with theoretical knowledge of creative industries.
It is important for students to take this module in order to develop skills to apply systematic knowledge and understanding of the Creative Economy to a specific entrepreneurial need. Through a series of lectures and tutorials, students will develop a sense of relevance of intellectual capital and intellectual property rights in creative industries.


Essential reading:
1. Novotny, D. (2015) Creative economy - how to use the capital of the human mind as a driver of economic growth in the 21st century. Munich: TandMC Publications.
2. Howkins, J. (2002) The Creative Economy: How People Make Money from Ideas. London: Penguin Books.

Recommended reading:
1. Florida, R. (2012) The Rise of Creative Class – Revisited. 10th edn. New York, NY: Basic books.
2. Cocco, G. and Szainecki, B. (2015) Creative Capitalism, Multitudinous Creativity: Radicalities and Alterities. [n.k.], Lanham, ML: Lexington Books.

Preuzmi vodič za studente

Minimal learning outcomes

  • Validate the creative economy and its role for economic growth in the century.
  • Evaluate the effect of the internet economy on the rise of the creative economy and the new creative class.
  • Compare culture economic activities and creative economic activities and define the difference between arts and creative industries.
  • Apply systematic knowledge and understanding of the creative industries in the empirical business environment.

Preferred learning outcomes

  • Critically assess the complexity of the socio-economic challenges in the post-industrial / post-fordistic environment and the role of intellectual capital.
  • Argue the understanding that human capital is main competitiveness drive in contemporary market environment.
  • Evaluate the importance of specific creative industries and its impact in national economies.
  • Critically evaluate public policy making in respect of creative economy.
Share: Facebook Twitter