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Creative methods and techniques

  • Class 30
  • Practice 15
  • Independent work 75
Total 120

Course title

Creative methods and techniques

Lecture type

Obligatory

Course code

22-08-506

Semester

2

ECTS

4

Lecturers and associates

Course overview

The module demonstrates the importance and necessity of the correct use of creative methods and techniques, from the general to the specific for the field of market communications.

Students learn to understand the practical value of methods and techniques in creative processes and have the knowledge and skills to choose the correct methods for a particular project. By placing the module in the first year of study, students from different undergraduate programmess learn certain methods and techniques, but also learn how to integrate them into new and more successful tools.

It is important for students to take this module in order to gain knowledge about the peculiarities and rules of certain methods and techniques, but also their possible combinations. Students will understand the value of methods and techniques and their role in the overall creative process. The module encourages proactivity, analysis and critical observation of the creative process, methods and techniques, all in order to use them correctly, combine them, but one day develop their own.

Literature

Essential reading:
1. Landa, R. (2010) Advertising by Design, Generating and Designing Creative Ideas Across Media.2nd edn, John Wiley and Sons, Hoboken

Recommended reading:
1. Landa, R. (2018) Graphic Design Solutions. 6th edn, Boston, Cengage Learning

Preuzmi vodič za studente

Minimal learning outcomes

  • Apply basic terms related to creative methods and techniques in the creative industry
  • Apply and define and general creative methods and techniques in the creative industry
  • Design and create market communication projects using general creative methods and techniques
  • Recognize and elaborate creative methods and techniques specific to market communications
  • Create marketing communications projects using creative methods and techniques specific to market communications

Preferred learning outcomes

  • Apply advanced terms related to creative methods and techniques and to recognize their relationship in the creative industry
  • Apply and define advanced creative methods and techniques and their applicability in the creative industry
  • Design and create advanced market communication projects using general creative methods and techniques
  • Recognize and elaborate advanced creative methods and techniques specific to market communications and recognize their correlation in the creative industry
  • Create advanced market communication projects using creative methods and techniques specific to market communications
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