Image for
Home

Ideation in photography

  • Class 30
  • Practice 15
  • Independent work 75
Total 120

Course title

Ideation in photography

Lecture type

Elective

Course code

22-08-511

Semester

2

ECTS

4

Lecturers and associates

Course overview

The aim of the course is to create a stimulating and creative environment, which will encourage students to versatile photographic creativity. In this way, students better understand the semiotics and syntax of the photographic image: its code, psychological aspects, its impact on emotions, its role in art, in media and propaganda, in marketing, and in the market.

The emphasis is on independent work and research. Students plan their photographic work based on critical consideration of the selected topic and develop, elaborate, analyze, and determine further implementation strategy. The module forms the optional core of the program as it combines artistic and applied photography. This module is theoretical/practical oriented with a photography project and exam.


The module is based on research and finding creative solutions in artistic and applied photography for market communication use.

Literature

Essential reading:
1. Hirsch, R. (2017), Seizing the Light: A Social and Aesthetic History of Photography, Taylor and Francis, Abingdon

Recommended reading:
1. Avedon, R. (2019), Avedon Advertising, Abrams, New York

Further reading:
1. Silber, M. (2017), Advancing Your Photography: Secrets to Amazing Photos from the Masters, Mango Publishing, Coral Gables, Florida

Preuzmi vodič za studente

Minimal learning outcomes

  • Choose the techniques and creative procedures for solving art/production tasks
  • Evaluate a coherent series of photographies based on a free or a set theme
  • Design and realise an art/commercial project
  • Analyse one's own photographs as well as those of others
  • Explain in a spoken or written form the process of creating a photographic work
  • Create a photographic project and present it in front of an expert viewer

Preferred learning outcomes

  • Estimate the use of equipment and procedures while solving art/production tasks
  • Evaluate a coherent, interesting and visually appealing series of photographs based on a free or a set theme
  • Design and realise an interesting and a visually attractive photographic project
  • Evaluate one's own photographs as well as those of others
  • Analyse and evaluate ideas and contexts of creating a photographic work
  • Create a photographic project and argue its idea, as well as its context to an expert viewer, commission or a panel
Share: Facebook Twitter