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Interpretation and management of cultural heritage

  • Class 30
  • Practice 15
  • Independent work 75
Total 120

Course title

Interpretation and management of cultural heritage

Lecture type


Course code






Course overview

The aims of the module are to:
• develop an understanding of the purpose and importance of heritage management in the changing world (globalization, digitalization, localization)
• support students in developing a critical understanding of the digital interpretation of the cultural heritage (digitalization, visualization, interpretation)
• enable students to develop an in-depth understanding of the multidimensional role of cultural heritage for tourism and local development
• contextualize this understanding of the role of cultural heritage in terms of policymaking implications and social cohesion.

Within the module, students will learn that it is heritage that brings together cultural aspects from the historical, anthropological, ethnic, aesthetic, and societal viewpoints that influence creativity and is the origin of a number of heritage goods and services as well as cultural activities.

The module forms the optional core of the programme and it classifies Cultural heritage as one of four groups of the creative industries. This module is theoretical with an exam, meaning students will acquire theoretical knowledge with insight into the creative industry.

It is important for students to take this module in order to understand the difference between Traditional cultural expressions: arts and crafts, festivals and celebrations, and Cultural sites: archaeological sites, museums, libraries, exhibitions, etc. Also, the heritage industry is one of the major drivers of global economic growth, employing numerous graduate and postgraduate students. Students will also acquire knowledge in core concepts of cultural heritage, the purpose of heritage management, and Managing historic sites, historic cities, and buildings. For further developing student's ability to understand the management of heritage assets, students will use the digital interpretation of cultural heritage, management for local development, cultural tourism, and cultural marketing – selling the past.


Essential reading:
1. Messenger, P.H and Smith, G.S. (2010), Cultural Heritage Management, A Global Perpective, University Press of Florida, Gainesville, Florida

Recommended reading:
1. Magiacani, M, (2015), Managing Cultural Heritage: Ecomuseum, Community Governance and Social Accountability, Palgrave McMillan, New York,NY
2. Anfinson, S.F. (2019 ), Practical Heritage Management, Preserving A Tangible Past, Rawman and Littlefield, Lanham, Maryland
3. Kalay, J.E; Kvan, T. and Affleck, T. (2008), New Heritage, New Media and Cultural Heritage, Rotledge, New York, NY
4. Borowiecki, K.J., Forbes, N. and Fresa, A. (2016), Cultural Heritage in a Changing World, Springer International, Switzerland

Preuzmi vodič za studente

Minimal learning outcomes

  • Critically evaluate the purpose of cultural management
  • Analyse the role of the cultural heritage interpretation and visualisation.
  • Argue the importance and role of cultural heritage in economic development
  • Analyse different cultural heritage management politics in USA, EU and rest of the world

Preferred learning outcomes

  • Critically evaluate and have in depth insight in historic sites and historic cities management importance
  • Analyse new media applications in the cultural heritage interpretation and visualisation
  • Analyse and critically evaluate role of cultural heritage in tourism and local development
  • Determine the factors that are affecting the cultural heritage management policy making and social cohesion influences
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