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Psychology of user experience design

  • Class 30
  • Practice 15
  • Independent work 75
Total 120

Course title

Psychology of user experience design

Lecture type

Obligatory

Course code

22-08-514

Semester

3

ECTS

4

Lecturers and associates

Course overview

The objective of this module is to enable students to:
• analyse the influence of visual processing, navigation, and language used in the quality of user experience
• create the improved user experience of a digital product

Students learn the most applicable psychological concepts and theories connected to digital interactions and how to go beyond aesthetics and their own preferences and craft UX that’s aligned with human psychology. This module is work and project-based as it requires students to create their own solutions to design and business challenges that today’s organisations are faced with.

It is important for students to take this module to further develop their skills by expanding their knowledge of human psychology. This will make them better practitioners and boost their confidence when communicating their ideas, concepts, and designs. The knowledge of these advanced psychological theories and concepts will provide them with a competitive advantage in the labour market and the inevitable advances in the field of human-computer interaction.

Literature

Essential reading:
1. Whalen, J. (2019) Design for How People Think: Using Brain Science to Build Better Products.1st edn. [s.l] O’Reilly Media

Recommended reading:
1. Leech, J. (2017) Psychology for Designers: How to apply psychology to web design and the design process.2nd edn. [s.l.] mrjoe press
2. Weinshenk, S. (2020) 100 Things Every Designer Needs to Know About People (Voices That Matter).2nd edn. [s.l.] New Riders

Further reading:
1. Reeve, J. (2018) Understanding Motivation and Emotion. [s.l.] Wiley

Preuzmi vodič za studente

Minimal learning outcomes

  • Predict the effect that the design changes aimed at visual processing, navigation, and product’s language have on the quality of user experience
  • Assess real-life digital products’ user experience from the perspective of visual processing, navigation and product’s language.
  • Predict the effect that the design changes aimed at mental models, decision framing, and emotions have on the quality of user experience
  • Assess real-life digital products’ user experience from the perspective of mental models, decision frames, and emotions.
  • Create the improved user experience of digital product of choice by using the Six minds model.

Preferred learning outcomes

  • Evaluate the usefulness of different design interventions in visual processing, navigation, and product language on user experience.
  • Create improvements of user experience of real-life digital products by improving visual processing, navigation, and product language.
  • Evaluate the usefulness of different design interventions in users’ mental models, decision-making frames, and emotions evoked on user experience
  • Create improvements of user experience of real-life digital products by improving memory load (product’s mental models), decision-making frames, and emotions evoked.
  • Create a market differentiating user experience improvements of current digital product using Six minds framework.
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