- Class 30
- Practice 15
- Independent work 75
Lecturers and associates
This module is focused on visual storytelling as a contemporary concept used in design processes and creating narratives and dynamic relation between creators and customers. The module will enable studnets to have a deeper understanding of how to tell a story about a specific idea, product or a design project by using visualization as a basic presentation tool.
Studnets will learn the skills to develop effective storytelling structure for the purpose of presenting design ideas and creating visual narratives that can be effectively conceptualized in order to gain customer's attentions. Students will be introduced to different kind of visual storytelling techniques using various types of specific visual media. This will include sketches, illustrations, graphics, photographs, data visualization as well as video medium. The process of story visualization will be learnt through the use of specific visual methods for creating sequential narrative plans like storyboarding, creative writing, strategic design thinking and developing cinematic viewpoint for more complexed visual structures.
By learning visual narrative principles students will be able to create specific relations between the subject of their presentations and the audience. They will be introduced to the methods of laying out the visuals and data in order to gain the attention of customers. This module will also significantly improve the literacy capability of students, their conceptual design thinking and their ability to create a specific visual dramatic concept to engage a desirable emotional impact on different types of users.
1. Denning, S. (2011) Storytelling: Mastering the Art and Discipline of Business Narrative, Wiley, New Jersey.
2. Morris, M. (2020) The Storytelling Method: Steps To Maximize a Simple Story and Make It Powerful, Inspiring, and Unforgettable, Talking People, New Jersey.
3. Hatavara, M., Hyvärinen, M., Mäkelä, M., Mäyrä, F. (2018) Narrative Theory, Literature, and New Media, Routlege, London.
4. Eisner, W. (2008) Graphic Storytelling and Visual Narrative, W. W. Norton and Company, New York.
Minimal learning outcomes
- Analyse the story structure through the usage of different visual media regarding the audience impact.
- Use the method of visual storytelling to build narrative structure and present basic design idea.
- Design a basic narrative concept and create a presentation of the project by using visual storytelling method.
- Evaluate the narrative structure of design and the impact that has been achieved on the customers.
Preferred learning outcomes
- Analyse the story structure through the usage of different visual media and recognizing the specific audience impact regarding each visual medium.
- Use different methods of visual storytelling to build narrative structure and present design project.
- Design an advanced narrative concept and create a presentation of the project by using visual storytelling method.
- Evaluate and elaborate the narrative structure of design and the impact that has been achieved on the customers.