Programs

Design & Communications Management

  • No.1 professional study program in Croatia
  • Creating digital future for 20 years
  • International exchange with more than 100 institutions
  • 96% of alumni employed 3 months after graduation

Design and communications management is a complex process that requires interdisciplinary knowledge and various skills that you can fully master, understand and develop in this study program.

Study program in Creative Market Communications Management of the Agora University College in the process of integration into the Algebra University College

From September 2018, this study program will be conducted in a revised and modernized form as part of the Algebra University College which has integrated the Agora University College. Agora has accredited and successfully implemented the study program for over a decade and by autumn it will become one of the most creative graduate study programs offered by the Algebra University College.

We live in a time inspired by technology which faces us with new challenges and requires new ways of dealing with increasingly complex problems. Of course, these challenges need to be understood and adopted on a daily basis. Specialist professional graduate study program in Design & Communications Management prepares you exactly for this kind of situations. The knowledge you will acquire will help you to become a part of a digitally transformed world, where only constant commitment to innovation ensures success.

Managing teams composed of a wide variety of experts and managing your own business are just some of the skills you will learn and adopt in this study program. Today, technology is a requirement for business success, but technology is nothing without the people who understand and develop it. We want to show you the importance of technology in today’s business environment, but also teach you how to manage people who use this technology. In addition, how to understand and communicate with those who need to become fond of the products and services managed by yourself in order to buy them and remain faithful to them.

Our task is to show you how to start, manage, evaluate and finalize the most demanding projects in a wide variety of sectors or industries. We believe that, at the end of the study program, you will be able to manage marketing campaigns and make important business decisions.

What are the takeaways from the Creative Market Communications Management course?

The two-year graduate Creative Market Communications Management course will introduce you to knowledge and skills necessary for success in the increasingly complex world of design and market communications. Many people think they know how to communicate, but a few know how to communicate successfully and – effectively. Our study program will prepare you for a career of a successful and efficient designer; a member or a leader of creative teams in advertising or any other industry.

The study program is designed through the interaction of the latest artistic, social and technological knowledge. We believe that only such a broad and comparative approach can be the basis for a successful career in the world of design and market communications.

Lecture Plan
Integrated Marketing Communication and Market Trends:

Mastering integrated marketing communication and its managing processes. Complete understanding of all elements of the marketing mix and their correlation. Understanding changes and trends in international socio-economic relations, ability of synergy adjustments and finding optimal communication solutions.

Idea Management in Market Communications:

Understanding the processes of generating a “big idea” – a complex creative tool that through the interaction of emotional and rational stimuli provokes the potential consumer and leads to a moment of enthusiasm for a particular service or product. Communication platforms are the initiator and support of every successful brand.

Creative Methods and Techniques in Market Communications:

Creativity and design that are not effective are not commercially useful. The expectations of the client/customer of a particular design should be recognized and interpreted. The balance between market expectations and creative processes is a precondition for successful communication. Through this course you will learn how to be creative and “yourself” in demanding, market-conditioned and unpredictable circumstances.

Consumer Behavior:

Learn how to understand the behavior of consumers in increasingly complex conditions of the fourth industrial revolution. The usual consumer segmentation and “persona” recognition is no longer good enough today. The consumer can be found in the most unexpected places, in the digital space that runs out of control, changes and goes through everyday transformations. The “things to be done” concept as a way of understanding consumer behavior is increasingly replaced by traditional demographic bases for market segmentation.

Branding – Corporate Identity:

Understanding the brand and its significance is one of the crucial conditions for survival in the market game which is strongly linked to design. By acquiring knowledge about creating relationships between products and consumers, we gain insight into human desires, needs, motives, expectations, perceptions and rational and irrational impulses that condition our experience of a particular brand.

Process Management in Market Communications:

Learn about the importance of managing the processes of designing and creating market communications as well as about the problems and necessities of an organized, procedural way of organizing work. Deeply consider the analytical, procedural model of optimization and documentation of business processes.

Advanced Presentation Skills:

Presentation skills are often a crucial tool for the success of a project. Many ideas would never have become successful projects without the knowledge of presentation techniques and without a good command of professional terminology.

Business Ethics in Market Communications:

Adopt the knowledge of fundamental concepts in the field of ethics, especially in the context of the business world. Learn to differentiate the conceptual categories of ethics, morals, descriptive ethics, casuistry and business ethics. In short, learn how to do business the right way!

Examples of jobs we're preparing you for:

  • Creative Director
    The creative director's position is indispensable in advertising, media, publishing and every other industry that requires visual design of creative concepts. Creative director is a key person in creating integral marketing campaigns, equally skilled in dealing with textual and visual content.
  • Marketing Director
    An exceptionally responsible position in which you need to know how to develop a marketing strategy, including various economic indicators; from competitive analysis to detailed budget development and planning. Your decisions will have far-reaching consequences for products and services managed by yourself and beyond them – you are creating consumer trends and affecting the purchasing habits of a large number of people.
  • Client Service Director
    Client relationships are often a crucial element for the success of a company, as well as for the success of any project, service, idea or product. The person who oversees and manages relationships with clients must possess both negotiating and marketing, but also highly developed organizational abilities. An analytical mind and understanding of human interactions are essential for success in this business.
  • Strategic Planner
    The wider picture is what drives you. Your contribution to the organization consists in the understanding of trends, in a profound analysis of all aspects of business and ultimately in a courageous, original vision of development which you will be able to discuss and recommend to decision-makers. For your high-quality preparation will often be decisive when making very important business decisions.

Example Class

Creative Methods and Techniques in Market Communications

What is cross-cultural design? More than ever before, companies of today spread their user experience across national and cultural boundaries. Cross-cultural design is a process consistent with these tendencies, namely, it concerns the design of technologies and communication intended for different cultures, languages and levels of purchasing power. This approach enables user experience regardless of cultural boundaries. Do we need cross-cultural design? Technology and communication are always subject to the culture in which they are created and which they develop in return. For this reason, users interpret the products they use based on their cultural insights. In this course, you will learn how to define the target group for a specific product or service and how to understand the social culture of a particular consumer.

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Our Students

Anita Perković

Terra Media, Zagreb – Marketing and Procurement

Study at Agora has enabled me to work with some of the best experts from different areas who have taught us how to use the knowledge and right tools in order to achieve personal and business goals. I have learned that productivity and the structuring of one’s own creativity can and must be mastered if one wants to be successful and competitive in today’s demanding business environment.

Dejan Laninović

Director of All About Sports, Zagreb

Agora is a school that looks to the future and prepares students for the real business world. The study is organized in a way that involves a lot of practice and is orientated to concrete and usable tools that give Agora students a great advantage in the labor market.

Juraj Anzulović

UX designer / digital creative lead at Erste & Steiermarkische Bank d.d.

The Agora study has given me the opportunity to work with world-renowned agencies during my studies and even get some international awards. All this made it easier for me to find a job after the studies and gave me the opportunity to work on numerous regional campaigns with international productions and also with some of the best local creatives.

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Career Center

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Why is Algebra a safe choice for your future?

A Strong
Tailwind

Here you will learn all about information technologies and prepare for a career that is constantly in demand. We offer you a platform for personal growth that makes you a prime target for employers.

Modern Methodology

We refuse to stand still in a rapidly changing world. Our programs stay relevant and keep up with modern trends.

Matchless
Quality

We take pride in numerous accolades and our title of The best professional study program in Croatia and constantly strive to justify that trust. We do not take our task lightly, knowing that your future depends on it.

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