
Programs
Design & Communications Management
First year
Semester 1
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Integrated Marketing Communication | 4 | 30 | 1 | 1 | Obligatory |
Creative Economics | 4 | 30 | 1 | 1 | Obligatory |
Creative tools 1 - design of presentations | 4 | 30 | 1 | 1 | Obligatory |
Practicum 1 | 4 | 15 | 0 | 1 | Obligatory |
Idea Management in Market Communications | 6 | 45 | 1 | 2 | Obligatory |
Process Management in Market Communications | 4 | 30 | 1 | 1 | Obligatory |
Multiculturalism and Identity | 4 | 30 | 1 | 1 | Elective |
Business English in Market Communications 1 | 4 | 30 | 1 | 1 | Elective |
Semester 2
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Branding - Corporate Identity | 6 | 45 | 1 | 2 | Obligatory |
Creative Methods and Techniques in Market Communications | 4 | 45 | 1 | 2 | Obligatory |
Creative Tools 2 - User Interface Design | 4 | 13 | 0.4 | 0.4 | Obligatory |
Consumer Behaviour | 4 | 30 | 1 | 1 | Obligatory |
Practicum 2 | 4 | 105 | 3 | 4 | Obligatory |
Business Ethics in Market Communications | 4 | 30 | 1 | 1 | Elective |
Business English in Market Communications 2 | 4 | 30 | 1 | 1 | Elective |
Second year
Semester 3
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
CRM - Customer Management | 6 | 30 | 1 | 1 | Obligatory |
Multicultural design | 4 | 30 | 1 | 1 | Obligatory |
Creative Tools 3 - Interactive Media | 4 | 30 | 1 | 1 | Obligatory |
Lateral Marketing | 4 | 30 | 1 | 1 | Obligatory |
Practicum 3 | 4 | 105 | 0 | 7 | Obligatory |
Project Management in Market Communications | 4 | 30 | 1 | 1 | Obligatory |
Film Ideas in Market Communications | 4 | 30 | 1 | 1 | Elective |
Photography Ideas in Market Communications | 4 | 30 | 1 | 1 | Elective |
Semester 4
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Graduation Thesis | 30 | 0 | 0 | 0 | Obligatory |
- Study program duration
- 4 semesters (2 years)
- Semester duration
- 15 weeks of active teaching + 5 examination weeks
- Total number of ECTS points
- 120
- Certifications obtained during studies
-
ECDL StandardAdobe Certified Associate - PhotoshopAdobe Certified Associate - Ilustrator
- Title acquired
- P.M.Art. (Professional Master of Creative Market Communications Management)
- Possibilities for financing
* total hours of lectures per week
** total hours of practice per week
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