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Lecture Plan
First year
Semester 1
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Integrated Marketing Communication | 4 | 30 | 1 | 1 | Obligatory |
| Creative Economics | 4 | 30 | 1 | 1 | Obligatory |
| Creative tools 1 - design of presentations | 4 | 30 | 1 | 1 | Obligatory |
| Practicum 1 | 4 | 15 | 0 | 1 | Obligatory |
| Idea Management in Market Communications | 6 | 45 | 1 | 2 | Obligatory |
| Process Management in Market Communications | 4 | 30 | 1 | 1 | Obligatory |
| Multiculturalism and Identity | 4 | 30 | 1 | 1 | Elective |
| Business English in Market Communications 1 | 4 | 30 | 1 | 1 | Elective |
Semester 2
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Branding - Corporate Identity | 6 | 45 | 1 | 2 | Obligatory |
| Creative Methods and Techniques in Market Communications | 4 | 45 | 1 | 2 | Obligatory |
| Creative Tools 2 - User Interface Design | 4 | 13 | 0.4 | 0.4 | Obligatory |
| Consumer Behaviour | 4 | 30 | 1 | 1 | Obligatory |
| Practicum 2 | 4 | 105 | 3 | 4 | Obligatory |
| Business Ethics in Market Communications | 4 | 30 | 1 | 1 | Elective |
| Business English in Market Communications 2 | 4 | 30 | 1 | 1 | Elective |
Second year
Semester 3
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| CRM - Customer Management | 6 | 30 | 1 | 1 | Obligatory |
| Multicultural design | 4 | 30 | 1 | 1 | Obligatory |
| Creative Tools 3 - Interactive Media | 4 | 30 | 1 | 1 | Obligatory |
| Lateral Marketing | 4 | 30 | 1 | 1 | Obligatory |
| Practicum 3 | 4 | 105 | 0 | 7 | Obligatory |
| Project Management in Market Communications | 4 | 30 | 1 | 1 | Obligatory |
| Film Ideas in Market Communications | 4 | 30 | 1 | 1 | Elective |
| Photography Ideas in Market Communications | 4 | 30 | 1 | 1 | Elective |
Semester 4
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Graduation Thesis | 30 | 0 | 0 | 0 | Obligatory |
4 semesters (2 years)
Professional Master of Creative Market Communications Management
Adobe Certified Associate - Photoshop
Adobe Certified Associate - Ilustrator
Professional Master of Creative Market Communications Management
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