Programs

Design & Communications Management

First year

Semester 1

COURSES ECTS Hours Lectures* Practice** Type
Integrated Marketing Communication 4 30 1 1 Obligatory
Creative Economics 4 30 1 1 Obligatory
Creative tools 1 - design of presentations 4 30 1 1 Obligatory
Practicum 1 4 105 0 7 Obligatory
Idea Management in Market Communications 6 45 1 2 Obligatory
Process Management in Market Communications 4 45 1 2 Obligatory
Multiculturalism and Identity 4 30 1 1 Elective
Business English in Market Communications 1 4 30 1 1 Elective

Semester 2

COURSES ECTS Hours Lectures* Practice** Type
Branding - Corporate Identity 6 30 1 1 Obligatory
Creative Methods and Techniques in Market Communications 4 45 1 2 Obligatory
Creative Tools 2 - User Interface Design 4 30 1 1 Obligatory
Leadership 4 30 1 1 Obligatory
Consumer Behaviour 4 30 1 1 Obligatory
Practicum 2 4 0 0 0 Obligatory
Business Ethics in Market Communications 4 30 1 1 Elective
Business English in Market Communications 2 4 30 1 1 Elective

Second year

Semester 3

COURSES ECTS Hours Lectures* Practice** Type
CRM - Customer Management 6 30 1 1 Obligatory
Multicultural design 4 30 1 1 Obligatory
Creative Tools 3 - Interactive Media 4 30 1 1 Obligatory
Lateral Marketing 4 30 1 1 Obligatory
Practicum 3 4 105 0 7 Obligatory
Project Management in Market Communications 4 30 1 1 Obligatory
Film Ideas in Market Communications 4 30 1 1 Elective
Photography Ideas in Market Communications 4 30 1 1 Elective

Semester 4

COURSES ECTS Hours Lectures* Practice** Type
Graduation Thesis 30 0 0 0 Obligatory

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