Lecture Plan

First year

COURSES	ECTS	Hours	Pd	Vj	Type
Presentation design elements	4	45	30	15	Obligatory
Innovative project 1 - Product or services ideation and planning	8	15	15	0	Obligatory
Integrated marketing communications	5	60	30	30	Obligatory
Idea management	5	60	30	30	Obligatory
Creative processes management	4	45	30	15	Obligatory
Leadership	4	45	30	15	Elective
Multiculturalism and identity	4	45	30	15	Elective

COURSES	ECTS	Hours	Pd	Vj	Type
Branding 1 - Corporate and personal identity	4	45	30	15	Obligatory
Digital consumer behavior	4	45	30	15	Obligatory
Innovative project 2 - Product or services development	6	15	6	9	Obligatory
Creative economy	4	45	30	15	Obligatory
Creative methods and techniques	4	45	30	15	Obligatory
Visual storytelling	4	45	30	15	Obligatory
Ideation in photography	4	45	30	15	Elective
Business ethics	4	45	30	15	Elective

COURSES	ECTS	Hours	Pd	Vj	Type
Branding 2 - Product identity	4	45	30	15	Obligatory
Aesthetics and design theory	4	45	30	15	Obligatory
Innovative Project 3 and#8211; Go to market strategies	6	15	6	9	Obligatory
Design research and methodology	4	45	30	15	Obligatory
Psychology of user experience design	4	45	30	15	Obligatory
Visual interactive media	4	45	30	15	Obligatory
Ideation in film and video	4	45	30	15	Elective
Interpretation and management of cultural heritage	4	45	30	15	Elective