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Lecture Plan

First year

Semester 1

COURSESECTSHoursPdVjType
Presentation design elements4453015Obligatory
Innovative project 1 - Product or services ideation and planning815150Obligatory
Integrated marketing communications5603030Obligatory
Idea management5603030Obligatory
Creative processes management4453015Obligatory
Leadership4453015Elective
Multiculturalism and identity4453015Elective

Semester 2

COURSESECTSHoursPdVjType
Branding 1 - Corporate and personal identity4453015Obligatory
Digital consumer behavior4453015Obligatory
Innovative project 2 - Product or services development61569Obligatory
Creative economy4453015Obligatory
Creative methods and techniques4453015Obligatory
Visual storytelling4453015Obligatory
Ideation in photography4453015Elective
Business ethics4453015Elective

Second year

Semester 3

COURSESECTSHoursPdVjType
Branding 2 - Product identity4453015Obligatory
Aesthetics and design theory4453015Obligatory
Innovative Project 3 and#8211; Go to market strategies61569Obligatory
Design research and methodology4453015Obligatory
Psychology of user experience design4453015Obligatory
Visual interactive media4453015Obligatory
Ideation in film and video4453015Elective
Interpretation and management of cultural heritage4453015Elective

Semester 4

COURSESECTSHoursPdVjType
Final thesis20000Obligatory
Sustainable development design5603030Obligatory
Project management in creative industries5603030Obligatory
Student guide