Design & Communications Management

Creative tools 1 - design of presentations

  • Class 15
  • Practice 15
  • Independent work 90
Total 120

Course title

Creative tools 1 - design of presentations

Lecture type


Course code






Lecturers and associates

Course objectives

Obtain change of mindset about making presentations in market communications environment. Preparation for changing of mindset in making presentations.


Importance of design presentations and harmony. Ease, structure and freedom of presentation space. Structuring content on a presentation. Typography and color in the presentation. Composition of text and images to achieve a more powerful message. Use photos and videos in the presentation and technical rules. Methods for presenting analytical data.

Required reading

Presentation zen Design, Garr Reynolds, New Riders, Peachpit, 2014.

Additional reading

Weissman Jerry: Prezentacijom do uspjeha – Umijeće predstavljanja (Mate, Zagreb)
Nancy Duarte: Resonate: Present Visual Stories that Transform Audiences Paperback – September 28, 2010

Minimal learning outcomes

  • Define the basic principles of making presentations.
  • Structuring the use of visual elements in presentations.
  • Design of communication of presentations.

Preferred learning outcomes

  • Explain the basic principles of making presentations.
  • To structure and explain the use of complex visual elements in presentations.
  • Design of communication complex presentation.
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