Image for Digital Marketing
Professional Master Study Programme

Digital Marketing

This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a Dual Degree from Algebra University and Goldsmiths, University of London!

Learn more
  • No.1 quality assurance system in Croatia
  • Creating a digital future in Croatia for 25 years
  • Institutional exchange agreements with more than 100 institutions
  • 96% of alumni employed 3 months after graduation

Continue to hone your skills in the field of digital marketing. The two-year master study programme will focus on the ‘broader picture’ and will prepare you to think strategically and outside the box in the context of marketing.

There is a carefully selected compilation of courses and applied knowledge outcomes waiting for you, which means you’ll be able to quickly find your feet in a future role.
We have ensured a work placement internship for you with one of the well-known industry players in Croatia or the EU. Use that experience as part of your final thesis and also maximize the opportunity to meet and network with industry professionals.

Upon receiving our diploma, you’ll be a digital marketing specialist, with a wide-ranging understanding and know-how of visualization, analysis and optimization of big data. You’ll learn how to manage and lead large and complex campaigns, analyze results, trends and make strategically important decisions.

Student guide

What are the takeaways from the master Digital marketing course

Master studies allow you to further perfect your know-how of your favorite field. We’ll transfer the latest industry trends, insights and skills that employers demand onto to you. Here is a snapshot of some of them:

Network Analysis

Learn how to analyze social networks and use social metrics.

Digital Marketing Strategy

Design and implement digital marketing solutions at a strategic level.

Application of Game Theory

Learn how to apply game theory in digital marketing.

Business Analysis

Hone you interpersonal and business analytical skills in digital marketing.

Business Intelligence Systems

Learn how to develop early warning systems, values for client’s current and future budgets, CRMs and recommendation systems.

Data Analysis

Get into the crux of data analysis such as signals connection, events, monitoring and observation.

Big Data

Learn how to use the marketing potential of big data chunks.

Quantitative Analysis

Master the application of quantitative analysis and modeling in marketing research.

Leading a Team

Master the skills required for managing and organizing teams of professionals responsible for digital marketing.

Managing Campaigns

Hone your planning and management skills of digital campaigns.

Examples of jobs we’re preparing you for

  • Specialist for Strategic Digital Marketing
    Be the person responsible for all questions from budget preparation, choice of channel and campaign preparation.
  • Marketing Strategist for Social Networking
    A wide spectrum of activities awaits you regarding the most important marketing channel, where competition is strengthening at breakneck speed.
  • Specialist for Social Networking Analysis
    O zaključcima koje donosi ovaj stručnjak ovisi razina uspjeha svake digitalne kampanje na društvenim mrežama.The balance of success rests on this professional’s recommendation regarding digital campaigns on social media.
  • Specialist for Data Visualization
    You’ll be working on demonstrating complex data in a smart and applicable way.
  • Big Data Analysis Specialist
    This is an expert who contributes to sound business decision making, discovering unknown connection, market trends, customer wishes and those hidden patterns in large data chunks.

Example Class

Digital Transformation

Do we really live in the digital age revolution? How did it come to that, what are the consequences? This course deals with these questions and analyzes the development of social networks, Internet of Things and ‘smart tools’, which are ubiquitous in today’s society. The free-market places great emphasis on the digital user experience and has forced many companies to jump on board the digital transformation. We’ll be analyzing its characteristics and drivers. We will also be looking into and analyzing trends and learn to spot opportunities for market implementation.

See more

Learn all about the study programme

Download our brochure, reach your full potential and discover how to create your own world. Learn all there is to know about the study programme, student experience and Croatia as a study abroad destination.

  • This field is for validation purposes and should be left unchanged.