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Lecture Plan


In addition to compulsory modules, students will be required to choose a group of optional modules from the following available:



By selecting group of optional modules, the optional modules of that group are singled out in the curriculum.

First year

Semester 1

COURSES ECTS Hours Pd Vj Type
Behavioral economics 6 60 30 30 Obligatory
Digital transformation and disruptive business models 5 45 15 30 Obligatory
Innovative project 1 - Product or services ideation and planning 8 30 15 15 Obligatory
Entrepreneurship 5 60 30 30 Obligatory
Innovation management and new product development 6 60 30 30 Obligatory

Elective courses ECTS Hours Pd Vj Type

Semester 2

COURSES ECTS Hours Pd Vj Type
Innovative project 2 - Product or services development 6 15 6 9 Obligatory
Customer experience 5 45 15 30 Obligatory
Marketing data and metrics 5 60 30 30 Obligatory
International marketing 5 60 30 30 Obligatory
Management and Leadership 5 60 30 30 Obligatory
Application of game theory in marketing 4 60 30 30 Obligatory

Elective courses ECTS Hours Pd Vj Type

Second year

Semester 3

COURSES ECTS Hours Pd Vj Type
Innovative Project 3 and#8211; Go to market strategies 6 15 6 9 Obligatory
Principles of sales and negotiation 4 60 30 30 Obligatory
Strategic marketing 6 60 30 30 Obligatory
Brand management in the digital era 6 60 30 30 Obligatory

Elective courses ECTS Hours Pd Vj Type
Alternative marketing tools and processes 4 60 30 30 DATA
Analytical software tools in digital marketing 4 60 30 30 TEH
CRM and marketing automation 4 60 30 30 CRM
Creativity and critical thinking 4 60 30 30 CT

Semester 4

COURSES ECTS Hours Pd Vj Type
Final thesis 22 0 0 0 Obligatory

Elective courses ECTS Hours Pd Vj Type
Network analysis and social CRM 4 60 30 30 CRM
Design thinking 4 60 30 30 CT
Artificial intelligence in marketing 4 60 30 30 DATA
Visualization software tools 4 60 30 30 TEH
Student guide