In addition to compulsory modules, students will be required to choose a group of optional modules from the following available:

Data analysis
(DATA) Tehnology modules
(TEH) CRM Critical thinking
(CT) Show all
courses
By selecting group of optional modules, the optional modules of that group are singled out in the curriculum.

First year

Semester 1

COURSES	ECTS	Hours	Lectures	Tutorials	Type
Behavioral economics	6	60	30	30	Obligatory
Digital transformation and disruptive business models	5	45	15	30	Obligatory
Innovative project 1 - Product or services ideation and planning	8	15	15	0	Obligatory
Entrepreneurship	5	60	30	30	Obligatory
Innovation management and new product development	6	60	30	30	Obligatory

Elective courses	ECTS	Hours	Pd	Vj	Type

Semester 2

COURSES	ECTS	Hours	Lectures	Tutorials	Type
Innovative project 2 - Product or services development	6	15	6	9	Obligatory
Customer experience	5	60	30	30	Obligatory
Marketing data and metrics	5	60	30	30	Obligatory
International marketing	5	60	30	30	Obligatory
Management and Leadership	5	60	30	30	Obligatory
Application of game theory in marketing	4	60	30	30	Obligatory

Elective courses	ECTS	Hours	Pd	Vj	Type

Second year

Semester 3

COURSES	ECTS	Hours	Lectures	Tutorials	Type
Innovative Project 3 - Go to market strategies	6	15	6	9	Obligatory
Principles of sales and negotiation	4	60	30	30	Obligatory
Strategic marketing	6	60	30	30	Obligatory
Brand management in the digital era	6	60	30	30	Obligatory

Elective courses	ECTS	Hours	Pd	Vj	Type
Alternative marketing tools and processes	4	60	30	30	DATA
Analytical software tools in digital marketing	4	60	30	30	TEH
CRM and marketing automation	4	60	30	30	CRM
Creativity and critical thinking	4	60	30	30	CT

Semester 4

COURSES	ECTS	Hours	Lectures	Tutorials	Type
Final thesis	22	0	0	0	Obligatory

Elective courses	ECTS	Hours	Pd	Vj	Type
Network analysis and social CRM	4	60	30	30	CRM
Design thinking	4	60	30	30	CT
Artificial intelligence in marketing	4	60	30	30	DATA
Visualization software tools	4	60	30	30	TEH