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Lecture Plan


In addition to compulsory modules, students will be required to choose a group of optional modules from the following available:



By selecting group of optional modules, the optional modules of that group are singled out in the curriculum.

First year

Semester 1

COURSESECTSHoursPdVjType
Behavioral economics6603030Obligatory
Innovative project 1 - Product or services ideation and planning815150Obligatory
Marketing data and metrics5603030Obligatory
Principles of sales and negotiation5603030Obligatory
Strategic marketing6603030Obligatory

Elective coursesECTSHoursPdVjType

Semester 2

COURSESECTSHoursPdVjType
Innovative project 2 - Product or services development61569Obligatory
Customer experience5603030Obligatory
International marketing5603030Obligatory
Management and Leadership5603030Obligatory
Entrepreneurship5603030Obligatory
Application of game theory in marketing4603030Obligatory

Elective coursesECTSHoursPdVjType

Second year

Semester 3

COURSESECTSHoursPdVjType
Digital transformation and disruptive business models4451530Obligatory
Innovative Project 3 and#8211; Go to market strategies61569Obligatory
Innovation management and new product development6603030Obligatory
Brand management in the digital era6603030Obligatory

Elective coursesECTSHoursPdVjType
Alternative marketing tools and processes4603030DATA
Analytical software tools in digital marketing4603030TEH
CRM and marketing automation4603030CRM
Creativity and critical thinking4603030CT

Semester 4

COURSESECTSHoursPdVjType
Final thesis22000Obligatory

Elective coursesECTSHoursPdVjType
Network analysis and social CRM4603030CRM
Design thinking4603030CT
Artificial intelligence in marketing4603030DATA
Visualization software tools4603030TEH
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    Lecture Plan

    First year

    Semester 1

    COURSESECTSHoursPdVjType
    Behavioral economics6603030Obligatory
    Innovative project 1 - Product or services ideation and planning815150Obligatory
    Marketing data and metrics5603030Obligatory
    Principles of sales and negotiation5603030Obligatory
    Strategic marketing6603030Obligatory

    Semester 2

    COURSESECTSHoursPdVjType
    Innovative project 2 - Product or services development61569Obligatory
    Customer experience5603030Obligatory
    International marketing5603030Obligatory
    Management and Leadership5603030Obligatory
    Entrepreneurship5603030Obligatory
    Application of game theory in marketing4603030Obligatory

    Second year

    Semester 3

    COURSESECTSHoursPdVjType
    Digital transformation and disruptive business models4451530Obligatory
    Innovative Project 3 and#8211; Go to market strategies61569Obligatory
    Innovation management and new product development6603030Obligatory
    Brand management in the digital era6603030Obligatory
    Alternative marketing tools and processes4603030Elective
    Analytical software tools in digital marketing4603030Elective
    CRM and marketing automation4603030Elective
    Creativity and critical thinking4603030Elective

    Semester 4

    COURSESECTSHoursPdVjType
    Final thesis22000Obligatory
    Network analysis and social CRM4603030Elective
    Design thinking4603030Elective
    Artificial intelligence in marketing4603030Elective
    Visualization software tools4603030Elective
    Student guide

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