Matija Martek, mag. phil.. was born on November 22, 1989 in Zagreb, Croatia. He earned Philosophy MA in 2016. His professional work is directed towards PR and marketing communications. Currently, he is employed as a PR & Marketing Manager in Mediatoolkit, a media monitoring and analytics company. His primary field of work is directed towards measurement and evaluation of PR and marketing communications, for which he holds a certificate and regularly writes about in various professional publications.