- Class 30
- Practice 30
- Independent work 60
Creativity and critical thinking
Lecturers and associates
The objective of this module is to enable students to:
• apply creative analytical techniques aimed at raising the level of their creativity and innovation in business environment
• apply basic concepts of critical thinking and logical reasoning aimed at reducing the impact of irrational and subjective reasoning, biases, fallacies, and heuristics in making inferences and business decisions.
This module teaches students to clarify concepts and ideas, seek possibilities, consider alternatives and solve problems. Apart from generating a pool of innovative ideas, creative analytical techniques help students solve business problems in a new and constructive way.
The module is designed to aid students in understanding the essential principles involved in the practice of reasoned decision making and to impart a functional ability for applying creative analytical techniques in business surroundings aimed at raising their level of creativity and innovation in marketing.
Students who choose this module will develop critical thinking skills and reduce the impact of irrational and subjective reasoning, biases, fallacies, and heuristics in making inferences and decisions. The creative analytical techniques that students acquire in this module will contribute to the overall skillset for their future employment through recognising or developing arguments, using evidence in support of those arguments, drawing reasoned conclusions, and using information to solve business problems in a new and constructive way. The skills students develop will also serve them across all academic disciplines and in everyday life.
1. Michalko, M. (2006) Thinkertoys A Handbook of Creative-Thinking Techniques.2nd edn. [s.l.] Ten Speed Press.
1. Paul, R. and Elder, L. (2013) Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life.2nd edn. [s.l.] Ft Pr.
2. Damer, E. T. (2008) Attacking Faulty Reasoning: A Practcal Guide to Fallacy-Free Argument.6th edn. [s.l.] Wadsworth Publishing.
1. Seelig, T. (2015) inGenius A Crash Course on Creativity. [s.l] HarperOne
2. Higgins, J. M. (2005) 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business. [s.l.] New Management Pub Co.
Minimal learning outcomes
- Critically assess instinctive mental features.
- Recommend ways of solving business problems using linear techniques of Group A.
- Recommend ways of solving business problems using linear techniques of Group B.
- Recommend ways of solving business problems using intuitive techniques.
- Recommend ways of solving business problems using techniques of group intelligence.
- Evaluate validity and soundness of an argument and determine the strength of the conclusion.
- Critically asses the critical thinking concept.
Preferred learning outcomes
- Evaluate reasons for applying creative thinking techniques.
- Critically assess application of Group A linear techniques in solving business problems.
- Critically assess application of Group B linear techniques in solving business problems.
- Assess validity and soundness of Critically assess application of intuitive techniques in solving business problems.
- Critically assess application of group intelligence techniques in solving business problems.
- Compare different types of conclusion.
- Evaluate the methodological framework for analysis and critique.