Stella Antolović, univ. spec oec, was born in Osijek. In 2008 she graduated from the Faculty of Economics and Business in Zagreb and afterwards completed the postgraduate university specialist studies at the Faculty of Economics in Osijek, where she is currently in the process of completing her doctoral studies. She gained experience and expertise in marketing through the development of different ICT and education services and brands. While working at University, she developed and is currently teaching several marketing courses in the segment of the nonprofit market sector. As a marketing expert, she has participated in several regional and European projects aimed at developing brands in the field of culture and tourism.