Disruptivne tehnologije - Digital Marketing - Visoko učilište Algebra

Digital Marketing

Disruptive technologies

  • Class 30
  • Practice 30
  • Independent work 60
Total 120

Course title

Disruptive technologies

Lecture type


Course code






Lecturers and associates

Course objectives

The goal of this course is to introduce students to the concept of disruptive technologies, show them examples from the past, discover sources of disruptive technologies, analyze the disruptive potential of the current companies and try to predict future trends.


Introduction to disruptive technologies. Selected topics of science fiction. Introduction to the development of the basic project plan. Disruptive technology services. Disruptive technologies in the field of law and finance. Disruptive technology in learning and science. Disruptive innovative hardware technology. Interaction of artificial intelligence and disruptive technologies. Communication technologies. Application analysis of large data sets in use. Disruptive military technologies. Models of financing advanced research.

Required reading

Course handbook prepared and printed by Algebra University College

Additional reading

Christensen, C. M. 2016. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard: Harvard Business Review Press.

Minimal learning outcomes

  • Explain the impact of existing technologies that are proven to be disruptive in the past through industrial sectors.
  • Assess the disruption of certain technological incentives through industry.
  • Assess the impact of various disruptive technologies within the sector in which they emerged.
  • Analyze the possibility of emergence of new disruptive technologies.

Preferred learning outcomes

  • Evaluate the disruptive potential of the current smaller companies and new technologies in industrial sectors.
  • Critically evaluate the disruption of certain technological incentives through the industry and apply the idea in a similar example.
  • Evaluate the impact of various disruptive technologies ouside the areas where they occurred.
  • Apply the knowledge on disruptive technologies for the formulation of a new disruptive technology.
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