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  • Class 30
  • Practice 30
  • Independent work 90
Total 150

Course title


Lecture type


Course code






Lecturers and associates

Course overview

The objective of this module is to enable students to:
• detect and analyse relevant micro and macro-factors relevant for the success of a venture,
• assess different legal forms suitable for an entity and efficient financing models,
• implement relevant elements of a marketing plan,
• develop and implement business plans in the context of an entrepreneurial venture,
• make relevant decisions in order to make a business sustainable.

This module teaches students about basic concepts of entrepreneurship, the importance of entrepreneurship for the economic environment and the entrepreneurship process. Students will acquire knowledge about planning an entrepreneurial project, writing a business plan and taking care of marketing, sales, accounting, financial and managerial aspects of entrepreneurship which are important for the development and commercial exploitation of the project. This module also covers some topics taught across the study programme, but with different, entrepreneurial perspectives.
By taking this module, students will have an opportunity to develop a business plan based on the thorough analysis of the micro and macro environment. Through a series of lectures and tutorials, students will develop sense for the relevance of various internal and external factors on the success of a new venture. Therefore, students will develop essential skills needed for conducting their own business ventures.


Essential reading:
1. Jurkovic, R. and Trojak, N. (2021) Entrepreneurship, 3rd ed., Zagreb: Algebra.

Recommended reading:
1. Scarborough, N.M. and Cornwall, J.R. (2016) Essentials of Entrepreneurship and Small Business Management, Global Ed., Harlow: Pearson Education.
2. Kraus, S., Palmer, C. et al. (2019) ‘Digital entrepreneurship’, International Journal of Entrepreneurial Behaviour and Research, Vol. 25, No. 2, pp. 353-375.

Further reading:
1. Gutterman, A.S. (2018) Sustainable Entrepreneurship, New York: Business Expert Press.
2. Elia, G., Margherita A. and Passiante (2020) ‘Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process’, Technological Forecasting and Social Change, Vol. 15, 119791.
3. Sussan, F. and Acs, J. Z. (2017) ‘The digital entrepreneurial ecosystem’, Small Business Economics, Vol. 49, No. 1, pp. 55-73.

Preuzmi vodič za studente

Minimal learning outcomes

  • Apply key concepts underpinning entrepreneurship in opportunity analysis.
  • Critically evaluate different business models in the context of a new venture in today’s economy.
  • Argument function of entrepreneurship in the commercial application of innovation.
  • Evaluate various forms of market forces that shape the decision-making factors in business ventures.

Preferred learning outcomes

  • Critically evaluate entrepreneurial opportunities taking into account ethical and environmental factors.
  • Devise a business model empowering new innovative business ventures.
  • Support the development of sustainable innovation within an organization.
  • Map a business environment and apply financial strategies to optimize entrepreneurial venture.
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