Innovative Project 3 – Go to market strategies

Assistant Professor PhD Leo Mršić

Assistant Professor Leo Mršić, born in Zagreb, graduated in 1997 (BBA), in 2005 (MSc) on Faculty of Economics an Business; in 2012 (PhD) on Faculty of Philosophy in Zagreb. He has been appointed Assistant Professor 2018. Vice-Dean for Research and Development and Head of the Department of Data Analysis at the Algebra University College, active as a lecturer at the eLeadership MBA study. Permanent court expert witness in finance, accounting and information technology areas. With over 20 years of team leadership experience, he has been involved in launching three start-up initiatives. He participated in several domestic and international conferences, with research related to various aspects of business (business efficiency analysis, digital data and marketing, decision support systems, organization optimization, advanced business analytics, business risk management). Co-author and contributor on several books, scientific and professional papers. Member of the Croatian Society of Court Experts (HDSVIP), Member of the Board of the Editor in the Global Journal of Technology and Optimization (GJTO), Member of the International Board of Advisors at the International Journal of Energy Optimization and Engineering (IJEOE), Reviewer with Mathematical Problems in Engineering, Intelligent Decision Technologies: An International Journal (IOS Press) and a Member of program committees at several international conferences and special editions. Consultant on regional capacity building related projects (MRMS, CEP). Consultant on projects related to local (MOL) and international investment programs (Competence and Development). Registered Consultant GOPA Consulting Group Germany for Business Counseling, Application of Analytical/Statistical Methods, Labor Market Analysis and Education Policy Support. Assistant Professor at the Novo Mesto, Faculty of Information Sciences where he participates as a team member on the project "Complex Network" (ARRS P01-0383). He is a member of the ESCO Maintenance Committee at the European Commission in Brussels in the third term (Third MAI 2018. - 2022.).

Associated courses:



Graduate study - Design and Communications Management

Creative Market Communications Management
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies

Graduate study - Applied Computer Engineering

smjer en
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies
Data Science sub-specialization
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies
System sub-specialization
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies
Game Developement sub-specialization
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies
Software sub-specialization
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies

Graduate study - Digital marketing

Digital Marketing
Innovative project 1 - Product or services ideation and planning
Innovative project 2 - Product or services development
Innovative Project 3 and#8211; Go to market strategies
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