Programs

Game Development

E -business

  • Class 30
  • Practice 30
  • Independent work 45
Total 105

Course title

E -business

Lecture type

Elective

Course code

12-12217

Semester

2

ECTS

6

Lecturers and associates

Course objectives

Main goal of this course is to understand eBusiness concepts as part of modern organizational behavior which include information and IT technology. Course explain trchnology aspects while also evaluate business and maganerial approach. Cource focus is to analyze eBusiness models in practice, to explore business and tecnology basis for eBusiness organizational models and to question competitiveness and tenable of those concepts.

Content

Understanding of eBusiness concepts, organizational models based on eBusiness in practice (use cases). Students will have to process and present a case by their own choice, conduct a discussion and write a paper in a form of article.

Required reading

Turban E.,King D.,Lee J.,Liang P.,Turnban D.; ELECTRONIC COMMERCE 2010 A Managerial Perspective, Pearson, 2010.
D.Chaffey, : E-BUSINESS AND E-COMMERCE MANAGEMENT,Pearson Prentice Hall, 2009.

Additional reading

Turban E.,King D.,Lee J.,Liang P.,Turban D.; ELECTRONIC COMMERCE 2010 Business, Technology, Society , Pearson Prentice Hall, 2010.

Minimal learning outcomes

  • Describe the features of the concept of e-commerce , the old and the new economy and the principle of action that have been changed by mass application of Internet technology .
  • To describe the characteristics of macro and micro environment of e-business . Understand the impact and the ways that the country has and its electronic administration . Identify the main characteristics of the business models and ways of e-Business.
  • Identify and explain the concepts of e-business in marketing and customer relationship.
  • Identify and explain the best ways to apply information technology and systems in the corporate e-business Systems.

Preferred learning outcomes

  • Actively recognize the benefits of the new economy , to identify the changes that have occurred mass application of Internet technology and to the principles of Web 2.0 technologies have changed the former business model on specific public business examples .
  • Explain ways to influence and use of existing macro and micro environment of concrete examples of e-business . Explain the benefits of using an appropriate model of e-business and identify the basic factors of its success and competitiveness . To explain the influence of the state and the electronic administration on the development of electronic commerce.
  • Select and explain the most successful application of e-business practices in marketing and customer relationship on the publicly available examples.
  • Select and explain the most successful practice implementation, management and application of information technologies and systems in the corporate systems of electronic business on the publicly available examples and with Croatian and international practices.
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