Programs

Game Development

Monetization of computer games

  • Class 15
  • Practice 45
  • Independent work 120
Total 180

Course title

Monetization of computer games

Lecture type

Elective

Course code

12604

Semester

1

ECTS

6

Lecturers and associates

Course objectives

The objective of the course is to teach students how to analyse and choose a suitable business model for a specific computer game independently. The students will familiarise themselves with all the the known forms of computer game monetisation as well as with the advantages and the disadvantages of each of them. The students will learn how to produce simple sales predictions for a set computer game.

Content

The overview of the current models of computer game monetisation as well as the frequency of individual computer game monetisation models on certain computer game distribution platforms. The basic financial predictions as well as the overview of relevant sources for sales statistics and computer game monetisation.

Required reading

The Video Game Business (International Screen Industries) (Randy Nichols)

Additional reading

Mobile and Social Game Design: Monetization Methods and Mechanics, Second Edition (Tim Fields)

Minimal learning outcomes

  • Evaluate and measure any given monetization Strategy
  • Compare monetization strategies
  • Invent and create a high-level monetization Strategy
  • Measure and compare the appropriate channels to implement monetization
  • Foresee and recommend adjustments to the monetization strategy
  • Create Target Goals for specific communication channels
  • Conduct the monetization strategy execution

Preferred learning outcomes

  • Recommend strategy adjustments to monetize as a service
  • Evaluate and rank a product's positioning on the market
  • Measure and critically judge a game's strengths and weaknesses for monetization, at each step of the project
  • Foresee and recommend the actions and schedule needed to monetize the project
  • Justify the monetization strategy adjustments made during execution
  • Judge and compare the actions and schedule needed to reach the target
  • Evaluate and rank the outcome of the monetization strategy
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