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Entrepreneurship in creative industries

  • Class 15
  • Practice 15
  • Independent work 60
Total 90

Course title

Entrepreneurship in creative industries

Lecture type

Obligatory

Course code

22-07-512

Semester

2

ECTS

3

Lecturers and associates

Course overview

The objective of this module is to enable students to argue the purpose of a business plan and its main elements from the perspectives of an entrepreneurial venture, assess different legal forms suitable for a venture and efficient financing models, assess relevant macro and micro-factors relevant for the success of a venture. This module provides students with an insight into the world of entrepreneurship from the SME perspectives, complementing other study programmes.

This module provides students with an insight into the world of entrepreneurship from the SME perspectives, complementing other study programme-specific modules. It seeks to empower students by providing the knowledge, skills and attitudes to achieve entrepreneurial success in the context of creative industries. The module focuses on both the theoretical framework and practical applications of individual creativity and innovation needed to transform ideas into ventures that support the creation of value.

The module also provides students with essential skills and techniques needed for the development of a business plan, such as innovation management and thorough analysis of the micro and macro environment. Through a series of lectures and tutorials, students will develop a sense of the relevance of various internal and external factors for the success of a new venture. Therefore, students will develop the basic skills needed for conducting their own business ventures.

Content

Entrepreneurship, Entrepreneur, Entrepreneurial idea, position within national economy; Entrepreneur as a person, Kinds and types, Myths and prejudices about entrepreneurship; Entrepreneurship in the Republic of Croatia, institutional support, comparison with Europe and the world; Entrepreneurial concept, SWOT matrix, START-UP entrepreneur, business plan – elements, content, form; Stories about successful entrepreneurs – case study; Entrepreneur of the 21st century, Internet (on-line) entrepreneur.

Literature

Essential reading:
1. Jurkovic, R. and Trojak, N. (2021) Entrepreneurship, 3rd ed., Zagreb: Algebra.

Additional reading

Recommended reading:
1. Scarborough, N.M. and Cornwall, J.R. (2016) Essentials of Entrepreneurship and Small Business Management, Global ed., Harlow: Pearson Education.
2. Kraus, S., Palmer, C. et al. (2019) ‘Digital entrepreneurship’, International Journal of Entrepreneurial Behaviour and Research, Vol. 25, No. 2, pp. 353-375.

Further reading:
1. Gutterman, A.S. (2018) Sustainable Entrepreneurship, [n.k.], New York: Business Expert Press.

Download student guide

Minimal learning outcomes

  • Recommend the basic elements of an entrepreneurial plan needed to start an entrepreneurial venture.
  • Compare the classic and the contemporary legal forms of conducting business.
  • Review key elements of the market environment relevant to the success of a business venture.
  • Identify the fundamental determinants of innovation and innovation management.
  • Review financial statements and elements that affect the financial viability of the company.
  • Determine the importance of certain elements of offline and online business models and business management techniques.

Preferred learning outcomes

  • Create the essential content of the business plan.
  • Assess the suitability of the legal form of business and the financial model for the entrepreneurial project.
  • Critically evaluate the key elements of the market environment and determine their relevance to the success of a business venture.
  • Evaluate the fundamental determinants of innovation and innovation management in the context of an entrepreneurial venture.
  • Critically evaluate the financial statements and elements that affect the financial viability of a company.
  • Choose an adequate offline or online business model in the context of an entrepreneurial venture and business management techniques.
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