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  • Class 15
  • Practice 30
  • Independent work 105
Total 150

Course title


Lecture type


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Lecturers and associates

Course overview

The objective of this module is to enable students to learn:
• the principles of the visual language to explore, develop and create various projects for personal portfolios
• explore phases of approach in personal branding, own visual identity, and technical standards

This module teaches students the creative ideas and principles of designing individual projects for portfolio by choosing the correct technical standards, in the context of a relationship between the project and visual presentation. The module forms the vital core of the programme as it combines previous modules of 3D modelling to form mastering of visual communication functions of aesthetic. This module is work-project-based and provides students with insight into how to create various 3D projects with implementation in a personal portfolio for the digital art industry.

Students need to take this module to gain confidence in creative processes and digital design with an ability to present and defend their idea on the market/client. Students will analytically considerate selected projects and methods of presentation using mockups and other 3D elements. Improve production skills and create an analytical consideration of the final presentation.


Essential reading:
1. Janda M. (2013) Burn your portfolio, San Francisco, Peachpit press

Recommended reading:
1. Holmes M.T. (2016) Designing Creatures and Characters: How to Build an Artist's Portfolio for Video Games, Film, Animation and More, Vancouver, Penguin Random House

Further reading:
1. Wheeler A. (2017) Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition, New Jersey, John Wiley and Sons

Download student guide

Minimal learning outcomes

  • Analyze personal 3D design projects
  • Apply personal research structure into own projects portfolio
  • Design visual elements in a personal portfolio
  • Develop postproduction elements in a portfolio

Preferred learning outcomes

  • Analyze and critically judge personal 3D design projects
  • Apply and evaluate research structure into own projects portfolio
  • Design and elaborate visual elements in a personal portfolio
  • Develop postproduction elements in a portfolio with consideration of personal visual elements
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