- Class 15
- Practice 15
- Independent work 60
Lecturers and associates
The objective of this module is to enable students to learn to:
• analyse the basic elements of research draft in a research project
• critically assess the importance of research draft for research project in the field of design of visual communications
This module teaches students to apply the knowledge of characteristics and elements of research draft in empirical research in the field of visual communications design. It prepares students for practical understanding of strategical choices within a research draft proposal and related research project, and of their relevance for the field of visual communications design. Moreover, it enables students to create a research plan that can be used for different purposes.
Students who choose this module will develop skills to plan and conduct a research project.
The acquired knowledge will allow them to understand differences in approaches and acknowledge the importance of research and its use in their projects related to visual communications design, which will contribute to the overall skillset for their future employment.
1. Creswell, J. W. and Creswell. J. D. (2018) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.5th edn. Thousand Oaks, California: SAGE.
1.Leavy, P. (2017) Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. New York, NY: The Guilford Press.
1. Marsh, S. (2018) User Research: A Practical Guide to Designing Better Products and Services. London: Kogan Page.
2. Brace, I. (2008) Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research.2nd edn. London: Kogan Page.
Minimal learning outcomes
- Identify basic methodological aspects and phases of the research process.
- Compare the use of approaches, methods, and strategies in empirical sociological research.
- Independently judge one research design
- Construct a research blueprint of an empirical project.
Preferred learning outcomes
- Identify and compare the basic methodological aspects and phases of the research process.
- Compare and critically argue the use of approaches, methods, and strategies in empirical sociological research.
- Independently judge different research designs
- Construct a research draft of an empirical project and defend the views of team or group work for the set research draft.