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Typography 1

  • Class 15
  • Practice 30
  • Independent work 75
Total 120

Course title

Typography 1

Lecture type

Obligatory

Course code

22-07-513

Semester

2

ECTS

4

Lecturers and associates

Course overview

The objective of this module is to enable students to:
• gain a concise yet comprehensive overview of the fundamental information about history and theory of typography, necessary for effective typographic design practice
• better perform and understand typographic tasks for use in visual communications industry

This module prepares students for better understanding and implementation of typography in other design-related modules. This module is more theory-based, meaning students will need to acknowledge fundamental principles in Typography. The module forms the vital core of the program as it combines basic rules of letters, form, structure, and proportion.

It is important for students to take this module in order to introduce themselves to the fundamentals of typography. This module should help students to better perform and understand typographic tasks. Students will gain confidence in choosing specific typefaces and their classification, and also dealing with specific terms and styles. As well, this module will expose students to a wide range of topics from the beginnings of writing and typography to the present day and will also explain some practical skills in working on characters/letters and in the specific software.

Literature

Essential reading:
1. Carter, R, Day, B, Meggs, P.B. (2014) Typographic Design: Form and Communication, 6th edition, Hoboken, John Wiley and Sons

Recommended reading:
1. Lupton, E. (2010) Thinking with Type, A Critical Guide for Designers, Writers, Editors, and Students, New York, Princeton Architectural Press
2. Müller-Brockmann, J. (2020) Grid systems in graphic design: a visual communication manual for graphic designers, typographers and three dimensional designers, 16th edition, Zurich, Niggli
3. Coles, S. (2013) The anatomy of type: a graphic guide to 100 typefaces, New York, Harper Design

Further reading:
1. Meggs, P.B, Purvis, A.W. (2016) Meggs' history of graphic design, 6th edition, Hoboken, John Wiley and Sons

Download student guide

Minimal learning outcomes

  • Identify and compare scripts and principles/methods of shaping them throughout history.
  • Identify and compare typefaces and principles/methods of shaping them throughout history.
  • Predict the basic rules of typographic design.
  • Predict styles in typographic design.

Preferred learning outcomes

  • Identify and compare scripts and principles/methods of shaping them throughout history and assess their role on the development of typefaces.
  • Identify and compare typefaces and principles/methods of shaping them throughout history and justify their use in a particular design.
  • Predict and compare the rules of typographic design.
  • Predict and evaluate the use of a certain style in typographic design.
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