- Class 15
- Practice 30
- Independent work 75
Lecturers and associates
The objective of this module is to enable students to:
• gain knowledge of the letterforms and spatial relationships between them in terms of legibility and aesthetics
• acquire various software tools and methods used for visual organization of letters and text
This module prepares students for understanding the importance of letterforms and text arrangements in visual communications and this module is project-work-basedbuilding on the learning of Typography 1. The module forms the vital core of the programme as it combines rules of letterforms and various typography usage for visual communication.
It is important for students to take this module in order to introduce students to fundamentals of arranging and creating letters and words into coherent bodies and text/grid systems. This module should also help students to understand the connection between specific typefaces and their purposes. Students will gain overall confidence in designing with characters, typefaces and text and this module will expose students to particular but important topics in typographic design.
1. Lupton, E. (2010) Thinking with Type, A Critical Guide for Designers, Writers, Editors, and Students, New York, Princeton Architectural Press
1. Carter, R., Day, B., Meggs, PB. (2014) Typographic Design: Form and Communication, 6th edition, Hoboken, John Wiley and Sons
2. Müller-Brockmann, J. (2020) Grid systems in graphic design: a visual communication manual for graphic designers, typographers and three dimensional designers, 16th edition, Zurich, Niggli
3. Coles, S. (2013) The anatomy of type: a graphic guide to 100 typefaces, New York, Harper Design
1. Meggs, P.B., Purvis, A.W. (2016) Meggs' history of graphic design, 6th edition, Hoboken, John Wiley and Sons
Minimal learning outcomes
- Determine the correct spaces between letters and words.
- Determine correct tools and methods to arrange and edit the paragraphs.
- Determine appropriate typeface to create a particular logotype or brand.
- Determine correct designing tools, methods, and style to create a page layout and a poster.
- Determine correct designing tools, methods, and style, to create and shape letters.
Preferred learning outcomes
- Adapt and compare the correct spaces between letters and words.
- Adapt and compare correct tools and methods to arrange and edit the paragraphs.
- Adapt and compare appropriate typeface to create a particular logotype or brand.
- Adapt and compare correct designing tools, methods and style to create a page layout and a poster.
- Adapt and compare correct designing tools, methods and style, to create and shape letters.