Video production
- Class 15
- Practice 15
- Independent work 60
Course title
Video production
Lecture type
Elective
Course code
22-07-532
Semester
4
ECTS
3
Lecturers and associates
Course overview
This module introduces students to the fundamentals of video production and editing with the aim to convey a message and a story through flexible and focused workflow. The module continues from the previously acquired knowledge and expands on the meaning of how editing changes raw footage and transforms the final media content.
Students will learn about:
• Basic editing theory.
• Editing techniques and workflow flexibility.
• Video and audio transitions.
• Video and audio effects.
• Animate video points both on video footage and other elements.
• Placing and mixing sound.
• Editing short forms.
• Color image correction and layer manipulation.
• Encoding of various formats.
The module is taught through integration of theory, know-how and individual practical learning and problem solving. The module assessment is based on analysis and critical review within given examples during the homework as well as on practical homework, and on individual student projects. Individual student project is based on a video editing within different genres and final application.
This module is not a part of the core of the study, but it is actively taking students through video editing and finalisation of the media form. Skills learnt in this module will contribute significantly to other subsequent video modules.
Literature
Essential reading:
1. Jago, M. (2021) Adobe Premiere Pro Classroom in a Book, [s.l.]: Adobe Press
2. Owens, J. (2021) Video Production Handbook. 6th edition. NY: Taylor and Francis
3. Millerson, G. (2008) Video Production Handbook. 4th edition. Waltham, MA: Focal Press
Recommended reading:
1. Hurkman, v. A. (2010) Color Correction Handbook: Professional Techniques for Video and Cinema. 1st edition. Tuscaloosa, AL: Peachpit
Bachelor of Market Communication Design
Minimal learning outcomes
- Assess, rank, and organise key elements of a video edit.
- Determine and valorize video edit tools regarding topic and genre specificity.
- Recommend creative solutions when creating the visual identity of the video.
Preferred learning outcomes
- Compare and support the approach to film editing within a specific topic.
- Support and integrate the use of editing principles within video editing process.
- Valorize and judge user feedback to a creative solution and determine change or future development.