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Professional Bachelor Study Programme in Market Communication Design


This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a Dual Degree from Algebra University College and Goldsmiths, University of London!

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  • No.1 quality assurance system in Croatia
  • Creating a digital future in Croatia for 25 years
  • Institutional exchange agreements with more than 100 institutions
  • 96% of alumni employed 3 months after graduation

We will provide you with knowledge and tools required to understand users, aesthetics and customer’s strategic goals in order to create timeless solutions and provide value. We will help you stay creative and find your own way.

From September 2018, this study programme will be conducted in a revised and modernized form after being successfully delivered for over a decade. Further enriched with most modern digital technology, this programme will become one of the most creative study programmes offered by the Algebra University College.

Become a part of a new generation of creative and innovative designers who transform their ideas and knowledge into exciting projects in the field of market communications! Use the latest digital technologies, engage in all aspects of visual design, brand design, print design, commercial and marketing campaigns and design visual projects for a wide range of social and commercial needs!

During the course of your studies, you will, in cooperation with students, teachers and actual users, participate in a series of individual and group design and art projects in order to master the overall creative process, from understanding the needs and behavior of users, through communication goals, to specifics of various media of visual communication and digital interaction. You will learn to creatively design digital content, enrich your projects with processed images, illustrations and animations, design user application interface, user experience and interaction.

At the time of graduation, you will understand the cultural and artistic dynamics and context in which the design is created and participating, you will be able to steer through constant technological evolution and digital technologies in design, while creating new value for users operating in the field of communications and marketing.

You will become a master of user-oriented design, ready for all career challenges in design studios, creative agencies, production studios and marketing campaigns anywhere in the world.

Student guide

What are the takeaways from the Market Communication Design study programme?

The three-year bachelor Market Communication Design study programme aims to equip you with skills and knowledge in order to prepare you for a career in design studios, creative agencies, production studios and marketing companies. Here is a snapshot of what you’ll be studying:

The study programme is designed taking into account the latest findings in the field of art and design and significantly enhances creativity and creative thinking while at the same time being based on the concepts of teamwork and "design thinking".

Visual Design

How to develop good visual identity and branding? How to create a logotype and book of standards? How to ensure creative and functional visual communication of a product which enables it to be seen and recognized? These are some of the elements of the Visual Design course.


Knowledge on the evolution of letters and typography, anatomy of characters and their interrelationships, styles of type families as well as introduction to typographic terminology will encourage conscious and rational selection of styles and letters in creative projects.


You will learn how to create a good photo, more about camera features, how to make a photo for promotional purposes or how to fine-tune the lighting using complex photographic equipment.

Digital Photography Processing

You will specialize in the use of various digital tools necessary for the development and processing of photos, whether it concerns simple corrections, retouching or photo manipulation.

Interactive Systems Design

You will learn how to analyze the interaction between man and technology and how to design a web page or application interface while providing the best user experience and attractive design.

Web Design and User Interface Design

You will study approaches and best practices in the design of the most important part of any application or website – user interface.

Introduction to Video Production

YouTube is one of the fastest growing communication channels of today and the quantity and quality of video content on the internet is growing steadily. Learn how to make use of it by independently developing a promotional video or other video material.

Animated Graphics:

You will acquire knowledge about the animation of objects and characters in two-dimensional space and you will master the key tools of modern digital animation. This will enable you to create attractive solutions in offline or online projects or when creating video material.

Example Class

Web Design and User Interface Design

A course for those who really want to understand why users often visit certain websites and feel "at home" while using them, whereas others may be visually attractive, but totally insensitive to user needs and thus off-putting. We will deal with the structure of websites and application interfaces, wireframes, navigation design, design components and styles, style guides, understanding user and customer needs as well as with the establishment of projects as integral complexes of best technology practices, basic design settings and requirements arising from user behavior.

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Learn all about the study programme

Download our brochure, reach your full potential and discover how to create your own world. Learn all there is to know about the study programme, student experience and Croatia as a study abroad destination.

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