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Undergraduate Professional Study Programme

Digital Marketing

  • No.1 professional study program in Croatia
  • Creating a digital future in Croatia for 24 years
  • International exchange with more than 100 institutions
  • 96% of alumni employed 3 months after graduation

Take an important step toward your future in the world of digital marketing with a diploma from Algebra University College. It will open many doors, in Croatia and abroad.

Digital marketing is fast becoming one of the most sought-after fields of Information Technology meaning that this degree is likely to shorten your job search significantly.

In essence, this is the future of marketing, the most fun and creative work in the field of business today.

Embark on a journey and book a first class ticket on the road to an interesting, dynamic and fulfilling career.

Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts.

Strategic level of studies awaits you in the graduate programme.

Student guide

What are the takeaways from the digital marketing course?


The three-year undergraduate digital marketing course aims to equip you with the skills and knowledge to prepare you for a career in the real world, whether at home or abroad. Here is a snapshot of what you’ll be studying:


The course syllabus includes 30 subjects and two compulsory practical projects in cooperation with employers who will facilitate work placement/internships for our students. This includes the project, which acts as the final assessment.

Lecture Plan
Consumer Psychology and Behavior in Real and Digital World

Human behavior is comprised of different patterns that factor into the decision making process. Learn how to help the consumer make an everyday decision that fits your goals.

Creativity and Concepts of Creative Communications

Enter the world of communication and get to know its verbal and non-verbal channels. Your creativity and understanding of marketing, consumer psychology and market segmentation will come to the forefront.

Digital Tools for Strategic Management of Digital Campaigns

Learn to use business tools for tracking and creating campaigns. Find out about reporting, analyses and synergy strategy as well as channel based campaign overview.

Secrets of the User Interface

Understand how a functioning UI can make the end user’s life simpler and how to make the world of Internet a better place.

Global Trends in Digital Marketing

Our programme follows global trends and will make you “real world” ready. You will make two large projects for companies or marketing agencies before graduation.

Sales and Marketing Techniques in Digital Media

Understanding of marketing in its modern-day format.

Managing Digital Projects

Master the rules of the game and try yourself in app and content development for internet and mobile devices.

Market Research

Hone your skills and familiarize yourself with all online tools for market research.

Managing Marketing Campaigns:

Learn how to effectively connect marketing material with users via social media, advertising networks and search engines.

Security, Legal and Ethical Aspects of Digital Marekting Projects

We’re often tempted to cross-over into the ‘dark side’ and utilize shady underhand methods. Learn how not to overstep the boundary and still get through to the end user.

Examples of jobs we’re preparing you for

  • Expert for social media
    The number of SMEs who are realizing how important social media management is for their business is growing rapidly.
  • Expert in online public relations
    This professional’s skill set can literally influence the fate of a business.
  • Online/virtual business manager
    With more businesses migrating to the virtual world, so does the need for a professional manager grow with it.
  • Web based project manager
    Every project requires a responsible and conscientious person who knows all the project development phases like the back of their hand. They need you!
  • Expert for digital communications
    Professionals with this acquired skill set are in high demand in major international companies.

Example Class

Customer Behavior

What drives them? How do they think? What do they desire most? If it wasn’t for consumers, there wouldn’t be any marketing (or maybe it's vice-versa?) This interesting subject explains how to entice and capture the interest of the consumer, anticipate their questions, objections and ultimately convince them to undertake the purchase.

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Learn all about the study programme

Download our brochure, reach your full potential and discover how to create your own world. Learn all there is to know about the study programme, student experience and Croatia as a study abroad destination.

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Career Center

The future is not set in stone. Your effort, passion and perseverance are keys to success. Our career center can help you to best invest your time and decide which career is perfect for you.
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Student life

This is a part of your life in which you invest in yourself and grow as a person. We wish to give you more than just premium education. After all, student days should be about more than just sitting in a classroom.
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About

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