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Lecture Plan
This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a dual degree from Algebra University College and Goldsmiths, University of London!
Learn moreFirst year
Semester 1
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Business English | 4 | 60 | 30 | 30 | Obligatory |
| Career - Studying | 2 | 24 | 8 | 16 | Obligatory |
| Mathematics | 6 | 60 | 30 | 30 | Obligatory |
| Introduction to economics | 7 | 75 | 45 | 30 | Obligatory |
| Introduction to marketing | 7 | 75 | 45 | 30 | Obligatory |
| Business software tools | 4 | 45 | 15 | 30 | Obligatory |
Semester 2
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Visual communications design | 5 | 60 | 30 | 30 | Obligatory |
| Market research | 6 | 75 | 30 | 45 | Obligatory |
| Career - Communication and presentation skills | 2 | 24 | 8 | 16 | Obligatory |
| Consumer behaviour | 6 | 60 | 30 | 30 | Obligatory |
| Statistics | 6 | 75 | 30 | 45 | Obligatory |
| Project management | 5 | 60 | 30 | 30 | Obligatory |
Second year
Semester 3
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Digital advertising | 6 | 60 | 30 | 30 | Obligatory |
| Interactive systems design | 6 | 60 | 30 | 30 | Obligatory |
| Integrated marketing communications | 6 | 60 | 30 | 30 | Obligatory |
| Career - Marketing jobs, portfolio and CV | 2 | 30 | 15 | 15 | Obligatory |
| Computer tools in visual communication | 6 | 60 | 15 | 45 | Obligatory |
| User interface development | 4 | 45 | 15 | 30 | Obligatory |
Semester 4
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Interaction analysis in digital marketing | 6 | 60 | 30 | 30 | Obligatory |
| Career - Teamwork | 2 | 30 | 15 | 15 | Obligatory |
| Search engine marketing and advertising networks | 6 | 60 | 30 | 30 | Obligatory |
| Search engine optimizaction | 4 | 45 | 15 | 30 | Obligatory |
| Media planning and buying | 4 | 45 | 15 | 30 | Obligatory |
| Content management systems | 5 | 45 | 15 | 30 | Obligatory |
| Introduction to research and academic writing | 3 | 45 | 15 | 30 | Obligatory |
Third year
Semester 5
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Social networks | 6 | 60 | 30 | 30 | Obligatory |
| Integrated project | 5 | 60 | 30 | 30 | Obligatory |
| Content marketing | 6 | 60 | 30 | 30 | Obligatory |
| Internship | 5 | 0 | 0 | 0 | Obligatory |
| Creativity and creative expression | 4 | 60 | 30 | 30 | Elective |
| Programming for digital marketers 1 | 4 | 60 | 15 | 45 | Elective |
| Psychology of customer experience | 4 | 60 | 30 | 30 | Elective |
| Digital projects development and team management | 4 | 60 | 30 | 30 | Elective |
Semester 6
| COURSES | ECTS | Hours | Pd | Vj | Type |
|---|---|---|---|---|---|
| Social responsibility in marketing | 6 | 60 | 30 | 30 | Obligatory |
| eCommerce | 6 | 60 | 30 | 30 | Obligatory |
| Special topics in digital marketing | 4 | 45 | 15 | 30 | Obligatory |
| Final thesis | 6 | 0 | 0 | 0 | Obligatory |
| Programming for digital marketers 2 | 4 | 60 | 15 | 45 | Elective |
| Psychology in marketing communications | 4 | 60 | 30 | 30 | Elective |
| Multimedia content creation and management | 4 | 60 | 30 | 30 | Elective |
| Marketing agency management | 4 | 60 | 30 | 30 | Elective |
6 semesters (3 years)
Bachelor of Digital Marketing
ECDL Standard
Google AdWords Individual Qualification (Fundamentals, Search, Display, Video, Mobile, Shopping)
Google Analytics Individual Qualification
Bachelor of Digital Marketing