Image for Lecture Plan
Home

Lecture Plan

This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a Dual Degree from Algebra University College and Goldsmiths, University of London!

Learn more

First year

Semester 1

COURSES ECTS Hours Pd Vj Type
Business English 4 60 30 30 Obligatory
Career - Studying 2 24 8 16 Obligatory
Mathematics 6 60 30 30 Obligatory
Introduction to economics 7 75 45 30 Obligatory
Introduction to marketing 7 60 30 30 Obligatory
Business software tools 4 45 15 30 Obligatory

Semester 2

COURSES ECTS Hours Pd Vj Type
Visual communications design 5 60 30 30 Obligatory
Market research 6 75 30 45 Obligatory
Career - Communication and presentation skills 2 24 8 16 Obligatory
Consumer behaviour 6 60 30 30 Obligatory
Statistics 6 75 30 45 Obligatory
Project management 5 60 30 30 Obligatory

Second year

Semester 3

COURSES ECTS Hours Pd Vj Type
Digital advertising 6 60 30 30 Obligatory
Interactive systems design 6 60 30 30 Obligatory
Integrated marketing communications 6 60 30 30 Obligatory
Career - Marketing jobs, portfolio and CV 2 30 15 15 Obligatory
Computer tools in visual communication 6 60 15 45 Obligatory
User interface development 4 45 15 30 Obligatory

Semester 4

COURSES ECTS Hours Pd Vj Type
Interaction analysis in digital marketing 6 60 30 30 Obligatory
Career - Teamwork 2 30 15 15 Obligatory
Search engine marketing and advertising networks 6 60 30 30 Obligatory
Search engine optimizaction 4 45 15 30 Obligatory
Media planning and buying 4 45 15 30 Obligatory
Content management systems 5 45 15 30 Obligatory
Introduction to research and academic writing 3 45 15 30 Obligatory

Third year

Semester 5

COURSES ECTS Hours Pd Vj Type
Social networks 6 60 30 30 Obligatory
Integrated project 5 60 30 30 Obligatory
Content marketing 6 60 30 30 Obligatory
Internship 5 0 0 0 Obligatory
Creativity and creative expression 4 60 30 30 Elective
Programming for digital marketers 1 4 60 15 45 Elective
Psychology of customer experience 4 60 30 30 Elective
Digital projects development and team management 4 60 30 30 Elective

Semester 6

COURSES ECTS Hours Pd Vj Type
Social responsibility in marketing 6 60 30 30 Obligatory
eCommerce 6 60 30 30 Obligatory
Special topics in digital marketing 4 45 15 30 Obligatory
Final thesis 6 0 0 0 Obligatory
Programming for digital marketers 2 4 60 15 45 Elective
Psychology in marketing communications 4 60 30 30 Elective
Multimedia content creation and management 4 60 30 30 Elective
Marketing agency management 4 60 30 30 Elective
Student guide
Share: Facebook Twitter