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Lecture Plan
This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a Dual Degree from Algebra University College and Goldsmiths, University of London!
Learn moreFirst year
Semester 1
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Business English | 4 | 60 | 30 | 30 | Obligatory |
Career - Studying | 2 | 24 | 8 | 16 | Obligatory |
Mathematics | 6 | 60 | 30 | 30 | Obligatory |
Introduction to economics | 7 | 75 | 45 | 30 | Obligatory |
Introduction to marketing | 7 | 60 | 30 | 30 | Obligatory |
Business software tools | 4 | 45 | 15 | 30 | Obligatory |
Semester 2
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Visual communications design | 5 | 60 | 30 | 30 | Obligatory |
Market research | 6 | 75 | 30 | 45 | Obligatory |
Career - Communication and presentation skills | 2 | 24 | 8 | 16 | Obligatory |
Consumer behaviour | 6 | 60 | 30 | 30 | Obligatory |
Statistics | 6 | 75 | 30 | 45 | Obligatory |
Project management | 5 | 60 | 30 | 30 | Obligatory |
Second year
Semester 3
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Digital advertising | 6 | 60 | 30 | 30 | Obligatory |
Interactive systems design | 6 | 60 | 30 | 30 | Obligatory |
Integrated marketing communications | 6 | 60 | 30 | 30 | Obligatory |
Career - Marketing jobs, portfolio and CV | 2 | 30 | 15 | 15 | Obligatory |
Computer tools in visual communication | 6 | 60 | 15 | 45 | Obligatory |
User interface development | 4 | 45 | 15 | 30 | Obligatory |
Semester 4
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Interaction analysis in digital marketing | 6 | 60 | 30 | 30 | Obligatory |
Career - Teamwork | 2 | 30 | 15 | 15 | Obligatory |
Search engine marketing and advertising networks | 6 | 60 | 30 | 30 | Obligatory |
Search engine optimizaction | 4 | 45 | 15 | 30 | Obligatory |
Media planning and buying | 4 | 45 | 15 | 30 | Obligatory |
Content management systems | 5 | 45 | 15 | 30 | Obligatory |
Introduction to research and academic writing | 3 | 45 | 15 | 30 | Obligatory |
Third year
Semester 5
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Social networks | 6 | 60 | 30 | 30 | Obligatory |
Integrated project | 5 | 60 | 30 | 30 | Obligatory |
Content marketing | 6 | 60 | 30 | 30 | Obligatory |
Internship | 5 | 0 | 0 | 0 | Obligatory |
Creativity and creative expression | 4 | 60 | 30 | 30 | Elective |
Programming for digital marketers 1 | 4 | 60 | 15 | 45 | Elective |
Psychology of customer experience | 4 | 60 | 30 | 30 | Elective |
Digital projects development and team management | 4 | 60 | 30 | 30 | Elective |
Semester 6
COURSES | ECTS | Hours | Lectures | Tutorials | Type |
---|---|---|---|---|---|
Social responsibility in marketing | 6 | 60 | 30 | 30 | Obligatory |
eCommerce | 6 | 60 | 30 | 30 | Obligatory |
Special topics in digital marketing | 4 | 45 | 15 | 30 | Obligatory |
Final thesis | 6 | 0 | 0 | 0 | Obligatory |
Programming for digital marketers 2 | 4 | 60 | 15 | 45 | Elective |
Psychology in marketing communications | 4 | 60 | 30 | 30 | Elective |
Multimedia content creation and management | 4 | 60 | 30 | 30 | Elective |
Marketing agency management | 4 | 60 | 30 | 30 | Elective |