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Programs

Digital Marketing

First year

Semester 1

COURSES ECTS Hours Lectures* Practice** Type
English 6 60 2 2 Obligatory
Physical Education 1 0 30 0 2 Obligatory
Mathematics 1 6 60 2 2 Obligatory
Introduction to Economics 7 75 3 2 Obligatory
Computer Support for Office Administration 4 45 1 2 Obligatory
Introduction to Marketing and Media Communications 7 75 3 2 Obligatory

Semester 2

COURSES ECTS Hours Lectures* Practice** Type
Visual Communications Design 5 60 2 2 Obligatory
Physical Education 2 0 30 0 2 Obligatory
Project Management Methodology 6 60 2 2 Obligatory
Customer Behavior 7 75 3 2 Obligatory
Sales and Negotiation 6 60 2 2 Obligatory
Statistics 6 75 2 3 Obligatory

Second year

Semester 3

COURSES ECTS Hours Lectures* Practice** Type
Digital advertising 6 60 2 2 Obligatory
Market research 7 75 2 3 Obligatory
Public Relations 6 60 2 2 Obligatory
Computer tools in visual communication 6 60 1 3 Obligatory
Standards in Internet Technology Application 5 60 2 2 Obligatory

Semester 4

COURSES ECTS Hours Lectures* Practice** Type
Design of Interaction Systems 6 60 2 2 Obligatory
Social Media and Social Networks 6 60 2 2 Obligatory
Interaction analysis in digital marketing 6 60 2 2 Obligatory
Marketing on Search engines and Advertising Networks 6 60 2 2 Obligatory
Legal regulation and self-regulation 6 60 2 2 Obligatory

Third year

Semester 5

COURSES ECTS Hours Lectures* Practice** Type
E- commerce-Customer Relationship Management 6 60 2 2 Obligatory
Integrated marketing communication 6 60 2 2 Obligatory
Content Marketing 6 60 2 2 Obligatory
Project: Project in Cooperation with the Industry - Situation Analysis with Digital Marketing Approach Plan 6 60 2 2 Obligatory
Creativity and creative expression 6 60 2 2 Elective
Psychology of User Experience 6 60 2 2 Elective
Digital Projects Development and Team Management 6 60 2 2 Elective

Semester 6

COURSES ECTS Hours Lectures* Practice** Type
E-business - Integrated commercial projects 6 60 2 2 Obligatory
Integrated Marketing 6 60 2 2 Obligatory
Entrepreneurship 6 60 2 2 Obligatory
Final Paper: Project in Cooperation with the Industry - Digital Marketing Strategy 6 0 0 0 Obligatory
Organization of digital agencies 6 60 2 2 Elective
Psychology In Marketing Communications 6 60 2 2 Elective
Development and Management of Multimedia Contents 6 60 2 2 Elective

* total hours of lectures per week

** total hours of practice per week

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