Programs

Digital Marketing

First year

Semester 1

COURSES ECTS Hours Lectures* Practice** Type
English 6 60 2 2 Obligatory
Physical Education 1 0 30 0 2 Obligatory
Mathematics 1 6 60 2 2 Obligatory
Introdution to Economics 7 75 3 2 Obligatory
Computer Support for Office Administration 4 45 1 2 Obligatory
Introduction to Marketing and Media Communications 7 75 3 2 Obligatory

Semester 2

COURSES ECTS Hours Lectures* Practice** Type
Visual Communications Design 5 60 2 2 Obligatory
Kinesiological culture 2 0 30 0 2 Obligatory
Project Management Methodology 6 60 2 2 Obligatory
Customer Behavior 7 75 3 2 Obligatory
Sales and Negotiation 6 60 2 2 Obligatory
Statistics 6 75 2 3 Obligatory

Second year

Semester 3

COURSES ECTS Hours Lectures* Practice** Type
Digital advertising 6 60 2 2 Obligatory
Market research 7 75 2 3 Obligatory
Public Relations 6 60 2 2 Obligatory
Computer tools in visual communication 6 60 1 3 Obligatory
Standards in Internet Technology Application 5 60 2 2 Obligatory

Semester 4

COURSES ECTS Hours Lectures* Practice** Type
Design of Interaction Systems 6 60 2 2 Obligatory
Social Media and Social Networks 6 60 2 2 Obligatory
Interaction analysis in digital marketing 6 60 2 2 Obligatory
Marketing on Search engines and Advertising Networks 6 60 2 2 Obligatory
Legal regulation and self-regulation 6 60 2 2 Obligatory

Third year

Semester 5

COURSES ECTS Hours Lectures* Practice** Type
E- commerce-Customer Relationship Management 6 60 2 2 Obligatory
Integrated marketing communication 6 60 2 2 Obligatory
Content Marketing 6 60 2 2 Obligatory
Project: Project in Cooperation with the Industry - Situation Analysis with Digital Marketing Approach Plan 6 60 2 2 Obligatory
Creativity and creative expression 6 60 2 2 Elective
Psychology of User Experience 6 60 2 2 Elective
Digital Projects Development and Team Management 6 60 2 2 Elective

Semester 6

COURSES ECTS Hours Lectures* Practice** Type
E-business - Integrated commercial projects 6 60 2 2 Obligatory
Integrated Marketing 6 60 2 2 Obligatory
Entrepreneurship 6 60 2 2 Obligatory
Final Paper: Project in Cooperation with the Industry - Digital Marketing Strategy 6 0 0 0 Obligatory
Organization of digital agencies 6 60 2 2 Elective
Psychology In Marketing Communications 6 60 2 2 Elective
Development and Management of Multimedia Contents 6 60 2 2 Elective

* total hours of lectures per week

** total hours of practice per week

Share: Facebook Twitter

Career Center

The future is not set in stone. Your effort, passion and perseverance are keys to success. Our career center can help you to best invest your time and decide which career is perfect for you.
See more

Student life

This is a part of your life in which you invest in yourself and grow as a person. We wish to give you more than just premium education. After all, student days should be about more than just sitting in a classroom.
See more

About

Find out a bit more about us. Then join in.
See more

Excel at what you love doing. Light the spark.

Apply now!

Why is Algebra a safe choice for your future?

A Strong
Tailwind

Here you will learn all about information technologies and prepare for a career that is constantly in demand. We offer you a platform for personal growth that makes you a prime target for employers.

Modern Methodology

We refuse to stand still in a rapidly changing world. Our programs stay relevant and keep up with modern trends.

Matchless
Quality

We take pride in numerous accolades and our title of The best professional study program in Croatia and constantly strive to justify that trust. We do not take our task lightly, knowing that your future depends on it.

Newsletter

Stay informed about everything that goes on at the University. Subscribe to our newsletter.