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Lecture Plan
First year
Semester 1
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| English | 6 | 60 | 2 | 2 | Obligatory |
| Physical Education 1 | 0 | 30 | 0 | 2 | Obligatory |
| Mathematics 1 | 6 | 60 | 2 | 2 | Obligatory |
| Introduction to Economics | 7 | 75 | 3 | 2 | Obligatory |
| Computer Support for Office Administration | 4 | 45 | 1 | 2 | Obligatory |
| Introduction to Marketing and Media Communications | 7 | 75 | 3 | 2 | Obligatory |
Semester 2
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Visual Communications Design | 5 | 60 | 2 | 2 | Obligatory |
| Physical Education 2 | 0 | 30 | 0 | 2 | Obligatory |
| Project Management Methodology | 6 | 60 | 2 | 2 | Obligatory |
| Customer Behavior | 7 | 75 | 3 | 2 | Obligatory |
| Sales and Negotiation | 6 | 60 | 2 | 2 | Obligatory |
| Statistics | 6 | 75 | 2 | 3 | Obligatory |
Second year
Semester 3
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Digital advertising | 6 | 60 | 2 | 2 | Obligatory |
| Market research | 7 | 75 | 2 | 3 | Obligatory |
| Public Relations | 6 | 60 | 2 | 2 | Obligatory |
| Computer tools in visual communication | 6 | 60 | 1 | 3 | Obligatory |
| Standards in Internet Technology Application | 5 | 60 | 2 | 2 | Obligatory |
Semester 4
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| Design of Interaction Systems | 6 | 60 | 2 | 2 | Obligatory |
| Social Media and Social Networks | 6 | 60 | 2 | 2 | Obligatory |
| Interaction analysis in digital marketing | 6 | 60 | 2 | 2 | Obligatory |
| Marketing on Search engines and Advertising Networks | 6 | 60 | 2 | 2 | Obligatory |
| Legal regulation and self-regulation | 6 | 60 | 2 | 2 | Obligatory |
Third year
Semester 5
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| E- commerce-Customer Relationship Management | 6 | 60 | 2 | 2 | Obligatory |
| Integrated marketing communication | 6 | 60 | 2 | 2 | Obligatory |
| Content Marketing | 6 | 60 | 2 | 2 | Obligatory |
| Project: Project in Cooperation with the Industry - Situation Analysis with Digital Marketing Approach Plan | 6 | 60 | 2 | 2 | Obligatory |
| Creativity and creative expression | 6 | 60 | 2 | 2 | Elective |
| Psychology of User Experience | 6 | 60 | 2 | 2 | Elective |
| Digital Projects Development and Team Management | 6 | 60 | 2 | 2 | Elective |
Semester 6
| COURSES | ECTS | Hours | Lectures* | Practice** | Type |
|---|---|---|---|---|---|
| E-business - Integrated commercial projects | 6 | 60 | 2 | 2 | Obligatory |
| Integrated Marketing | 6 | 60 | 2 | 2 | Obligatory |
| Entrepreneurship | 6 | 60 | 2 | 2 | Obligatory |
| Final Paper: Project in Cooperation with the Industry - Digital Marketing Strategy | 6 | 0 | 0 | 0 | Obligatory |
| Organization of digital agencies | 6 | 60 | 2 | 2 | Elective |
| Psychology In Marketing Communications | 6 | 60 | 2 | 2 | Elective |
| Development and Management of Multimedia Contents | 6 | 60 | 2 | 2 | Elective |
6 semesters (3 years)
Bachelor of Digital Marketing
ECDL Standard
Google AdWords Individual Qualification (Fundamentals, Search, Display, Video, Mobile, Shopping)
Google Analytics Individual Qualification
Bachelor of Digital Marketing
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