
Programs
Digital Marketing
First year
Semester 1
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
English | 6 | 60 | 2 | 2 | Obligatory |
Physical Education 1 | 0 | 30 | 0 | 2 | Obligatory |
Mathematics 1 | 6 | 60 | 2 | 2 | Obligatory |
Introduction to Economics | 7 | 75 | 3 | 2 | Obligatory |
Computer Support for Office Administration | 4 | 45 | 1 | 2 | Obligatory |
Introduction to Marketing and Media Communications | 7 | 75 | 3 | 2 | Obligatory |
Semester 2
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Visual Communications Design | 5 | 60 | 2 | 2 | Obligatory |
Physical Education 2 | 0 | 30 | 0 | 2 | Obligatory |
Project Management Methodology | 6 | 60 | 2 | 2 | Obligatory |
Customer Behavior | 7 | 75 | 3 | 2 | Obligatory |
Sales and Negotiation | 6 | 60 | 2 | 2 | Obligatory |
Statistics | 6 | 75 | 2 | 3 | Obligatory |
Second year
Semester 3
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Digital advertising | 6 | 60 | 2 | 2 | Obligatory |
Market research | 7 | 75 | 2 | 3 | Obligatory |
Public Relations | 6 | 60 | 2 | 2 | Obligatory |
Computer tools in visual communication | 6 | 60 | 1 | 3 | Obligatory |
Standards in Internet Technology Application | 5 | 60 | 2 | 2 | Obligatory |
Semester 4
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
Design of Interaction Systems | 6 | 60 | 2 | 2 | Obligatory |
Social Media and Social Networks | 6 | 60 | 2 | 2 | Obligatory |
Interaction analysis in digital marketing | 6 | 60 | 2 | 2 | Obligatory |
Marketing on Search engines and Advertising Networks | 6 | 60 | 2 | 2 | Obligatory |
Legal regulation and self-regulation | 6 | 60 | 2 | 2 | Obligatory |
Third year
Semester 5
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
E- commerce-Customer Relationship Management | 6 | 60 | 2 | 2 | Obligatory |
Integrated marketing communication | 6 | 60 | 2 | 2 | Obligatory |
Content Marketing | 6 | 60 | 2 | 2 | Obligatory |
Project: Project in Cooperation with the Industry - Situation Analysis with Digital Marketing Approach Plan | 6 | 60 | 2 | 2 | Obligatory |
Creativity and creative expression | 6 | 60 | 2 | 2 | Elective |
Psychology of User Experience | 6 | 60 | 2 | 2 | Elective |
Digital Projects Development and Team Management | 6 | 60 | 2 | 2 | Elective |
Semester 6
COURSES | ECTS | Hours | Lectures* | Practice** | Type |
---|---|---|---|---|---|
E-business - Integrated commercial projects | 6 | 60 | 2 | 2 | Obligatory |
Integrated Marketing | 6 | 60 | 2 | 2 | Obligatory |
Entrepreneurship | 6 | 60 | 2 | 2 | Obligatory |
Final Paper: Project in Cooperation with the Industry - Digital Marketing Strategy | 6 | 0 | 0 | 0 | Obligatory |
Organization of digital agencies | 6 | 60 | 2 | 2 | Elective |
Psychology In Marketing Communications | 6 | 60 | 2 | 2 | Elective |
Development and Management of Multimedia Contents | 6 | 60 | 2 | 2 | Elective |
- Study program duration
- 6 semesters (3 years)
- Semester duration
- 15 weeks of active teaching + 5 examination weeks
- Total number of ECTS points
- 180
- Certifications obtained during studies
-
ECDL StandardGoogle Adwords Individual QualificationGoogle Analytics Individual Qualification
- Title
- bacc.oec. (Bachelor of Digital Marketing)
* total hours of lectures per week
** total hours of practice per week
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