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Lecture Plan

This study programme is validated by Goldsmiths, University of London. Seize the unique opportunity to study in English and earn a Dual Degree from Algebra University and Goldsmiths, University of London!

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First year

Semester 1

COURSESECTSHoursLecturesTutorialsType
Business English4603030Obligatory
Career - Studying224816Obligatory
Mathematics6603030Obligatory
Introduction to economics7754530Obligatory
Introduction to marketing7603030Obligatory
Business software tools4451530Obligatory

Semester 2

COURSESECTSHoursLecturesTutorialsType
Visual communications design5603030Obligatory
Market research6753045Obligatory
Career - Communication and presentation skills224816Obligatory
Consumer behaviour6603030Obligatory
Statistics6753045Obligatory
Project management5603030Obligatory

Second year

Semester 3

COURSESECTSHoursLecturesTutorialsType
Digital advertising6603030Obligatory
Interactive systems design6603030Obligatory
Integrated marketing communications6603030Obligatory
Career - Marketing jobs, portfolio and CV2301515Obligatory
Computer tools in visual communication6601545Obligatory
User interface development4451530Obligatory

Semester 4

COURSESECTSHoursLecturesTutorialsType
Interaction analysis in digital marketing6603030Obligatory
Career - Teamwork2301515Obligatory
Search engine marketing and advertising networks6603030Obligatory
Search engine optimizaction4451530Obligatory
Media planning and buying4451530Obligatory
Content management systems5451530Obligatory
Introduction to research and academic writing3451530Obligatory

Third year

Semester 5

COURSESECTSHoursLecturesTutorialsType
Social networks6603030Obligatory
Integrated project5603030Obligatory
Content marketing6603030Obligatory
Internship5000Obligatory
Creativity and creative expression4603030Elective
Programming for digital marketers 14601545Elective
Psychology of customer experience4603030Elective
Digital projects development and team management4603030Elective

Semester 6

COURSESECTSHoursLecturesTutorialsType
Social responsibility in marketing6603030Obligatory
eCommerce6603030Obligatory
Special topics in digital marketing4451530Obligatory
Final thesis6000Obligatory
Programming for digital marketers 24601545Elective
Psychology in marketing communications4603030Elective
Multimedia content creation and management4603030Elective
Marketing agency management4603030Elective
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