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Introduction to video production

  • Class 15
  • Practice 30
  • Independent work 105
Total 150

Course title

Introduction to video production

Lecture type


Course code






Lecturers and associates

Course overview

This module introduces students to the fundamentals in visual storytelling through the video media, from communication all the way to atmosphere, within the language and aesthetics of film and commercial video.

Students will learn about:
• The language of film and cinematography.
• Traditional and modern production methods.
• Independent creation and production of their own works.
• Development of film and video.
• Video aesthetics and structure.
• Fundamentals of filming, light, and dramaturgical structure.
• Fundamentals of film editing and color grading.

The module is taught through the integration of theory, know-how and individual practical learning and problem solving. The module assessment is based on analysis and critical review within given examples during the exam, on individual student projects, and homework with individual approach. Individual student project is based on an individual practical approach and requires students to create and write a screenplay, storyboard, and a raw footage ready for editing.

This module is a part of the media core of the study, actively taking students through key elements in video production from the concept to shot planning and actual filming. Skills learnt in this module will contribute significantly to other subsequent media core modules.


Essential reading:
1. Owens, J. (2021) Video Production Handbook. 6th edition. NY: Taylor and Francis
2. Millerson, G. (2008) Video Production Handbook. 4th edition. Waltham, MA: Focal Press

Recommended reading:
1. Ascher, S. and Pincus, E. (2013) The Filmmaker’s Handbook. 5th edution. NY: Plume
2. Murch, W. (2001) In the Blink of an Eye: A Perspective on Film Editing. 2nd edition. Hollywood, LA; Silman-James Press
3. Sutherland, M. (2008) Advertising and the Mind of the Consumer. 3rd Edition. Milton, UK: Routledge

Download student guide

Minimal learning outcomes

  • Evaluate and recommend video production based on film language.
  • Justify script and storyboard creation within a specific topic.
  • Predict and argue digital standards linked to specific video formats.
  • Justify process of digital production trough video image aesthetics.
  • Compare and argue cinematography techniques using personal videos.

Preferred learning outcomes

  • Ability to create and support changes regarding the increase of visual storytelling.
  • Argue integration of script as a support to storyboard and immersion effect.
  • Justify the technology possibilities and limitations in creation of specific video format.
  • Argue video image aesthetics as a main component of visual brand creation.
  • Critically judge created personal videos and finalise video based on comparison outcome with concluded cinematography changes.
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