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Video effects and motion graphics

  • Class 15
  • Practice 30
  • Independent work 105
Total 150

Course title

Video effects and motion graphics

Lecture type


Course code






Lecturers and associates

Course overview

This module introduces students to video effects and motion graphics while blending the new knowledge with an existing video footage and using the workflow demands of visual effects to plan future video creation.

Students will learn about:
• Concepts, methods and best practices through which students will explore visual effects in video production.
• Tools like compositing, layering, integrating and blending content, rotoscoping, camera tracking
• Tools like character animation, green screen, particles, simulations, graphic implementation and many more.
• Idea creation, recording, editing and appling tools for image processing, but also visual effects.
• Creating a multipurpose animation, effects and communication in a clear manner.
• Style and film grammar while remaining within the expectation of the genre and set goals.

The module is taught through integration of theory, know-how and individual practical learning and problem solving. The module assessment is based on individual student projects, and homework with individual approach. Individual student project is based on an individual practical approach while animating and applying visual effects and motion graphics.

This module is a part of the media core of the study, actively taking students through visual effects and motion graphics. Skills learnt in this module will contribute significantly to other subsequent media core modules.


Essential reading:
1. Fridsma, L. and Gyncild, B. (2021) Adobe After Effects Classroom in a Book, [s.l.]: Adobe Press
2. Owens, J. (2021) Video Production Handbook. 6th edition. NY: Taylor and Francis
3. Millerson, G. (2008) Video Production Handbook. 4th edition. Waltham, MA: Focal Press

Recommended reading:
1. Hurkman, v. A. (2010) Color Correction Handbook: Professional Techniques for Video and Cinema. 1st edition. Tuscaloosa, AL: Peachpit

Download student guide

Minimal learning outcomes

  • Assess by outcome which visual effects are suitable for creating a commercial video.
  • Reconsider and support certain tools for educational video creation.
  • Compare and justify the choice of tools through camera and light use while creating graphical elements.
  • Recommend and use advanced tools in visual effects creation.
  • Create animated 2D and 3D motion graphic within a promotional video.

Preferred learning outcomes

  • Optimize and automate visual effects tools to improve production time and quality.
  • Conclude and create seamless dynamic educational video while increasing immersion.
  • Create and argue video content driven by dynamic graphical elements.
  • Integrate content creation using advanced tools in visual effects creation.
  • Seamlessly integrate animated 2D and 3D motion graphic elements within a promotional video.
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