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Visual communications design

  • Class 30
  • Practice 30
  • Independent work 90
Total 150

Course title

Visual communications design

Lecture type

Obligatory

Course code

22-01-501

Semester

1

ECTS

5

Lecturers and associates

Literature

Essential reading:
1. Malamed, C. 2011 Visual Language for Designers: Principles for Creating Graphic that People Understand. Beverly, MA: Rockport Publishers

Recommended reading:
1. Baer, K. 2010 Information Design Workbook: Graphic approaches, solutions, and inspiration, Beverly, MA: Rockport Publishers
2. Landa, R. 2013 Graphic Design Solutions, 5th edn, Boston, MA: Cengage Learning
3. Bringhurst, R. 2002 The Elements of Typographic Style, 2nd edn, Vancouver, B.C.: Hartley and Marks Publishers
4. Smashing Magazine (2021) Smashing Magazine [Online]. Available at https://www.smashingmagazine.com/ (Accessed: 22 April 2021).
5. A List Apart (2021) A List Apart [Online]. Available at https://alistapart.com/ (Accessed: 22 April 2021).

Further reading:
1. Google Inc. (2021) Think with Google [Online]. Available at: https://thinkwithgoogle.com (Accessed: 20 April 2021)
2. HubSpot Inc. (2021) HubSpot Blog [Online]. Available at: https://blog.hubspot.com/ (Accessed: 26 April 2021)
3. Creative Bloq (2021) Creative Bloq [Online]. Available at: https://www.creativebloq.com/ (Accessed: 22 April 2021).
4. Web Designer Depot (2021) Web Designer Depot [Online]. Available at: https://www.webdesignerdepot.com/ (Accessed: 22 April 2021).

Download student guide

Minimal learning outcomes

  • Parse visual work into elements of design.
  • Integrate the principles of selecting, combining, and formatting typography for a specific communication goal at the level of a simpler design project.
  • Evaluate the communication value of the finished design solution at the level of a simpler design project by arguing the design principles and supporting the primary one.
  • Justify the role of visuals and composition in solving of communication problems.
  • Reassess the basic requirements, which design of visual communications holds towards specific applications.

Preferred learning outcomes

  • Rank expressive qualities of elements of design by their influence in transmission of visual information.
  • Integrate the principles of selecting, combining, and formatting typography for a specific communication goal at the level of a complex design project.
  • Evaluate the communication value of the finished design solution at the level of a complex project with different design applications by arguing the design principles and supporting the primary one.
  • Justify the role of visuals and composition in solving of communication problems. Evaluate the communicational value of a visual communications design.
  • Reassess the basic requirements, which design of visual communications holds towards specific applications. Argue key elements with every specific use and application towards a communication and brand message goals.
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