Basics of business communication
- Class 30
- Practice 30
- Independent work 90
Course title
Basics of business communication
Lecture type
Obligatory
Course code
22-00-509
Semester
2
ECTS
5
Lecturers and associates
- Msc Nebojša Stanić, Senior Lecturer
- Assistant Professor PhD Tihana Babić
- Ana Lokas Ćošković, Lecturer
Course overview
The objective of this module is to enable students to learn:
• forms of crisis communication,
• organizing meetings
• business negotiations
• to develop models of intercultural communication
• to synthesize verbal and non-verbal communication in a meaningful whole
Stundets learn how to evaluate various forms of speech, design different types of written communication, present different views and contents, and conduct successful team communication. This module enables students to effectively present arguments in business meetings, but also to recommend models of verbal and non-verbal communication to negotiating teams and people who are in direct contact with their own staff or clients on a daily basis.
It is important for students to take this module to be able to learn how to argue their opinions through various forms (ways) of communication. Students will use this knowledge and understanding to validly and critically judge written business content and create other successful ways of business communication. This will empower students to defend their views in business negotiations and avoid conflict situations. This will contribute to the overall skillset for their future employment.
Literature
Essential reading:
1. Bovee, C.L.. and Thill, J.V. (2020) Business Communication Today.15th edn. Upper Saddle River, New Jersey: Pearson.
2. Rouse, M.J. i Rouse, S. (2002) Business Communications: A Cultural and Strategic Approach. London: Thomson Learning.
Recommended reading:
1. Dick, R., (2000) Get it across: Effective Communication at Work. Tadworth: Elliot Right Way Books.
2. Davies, HB. R. (2008) Mastering Communications: 10 secrets to fast, clear, persuasive communications. Toronto: McLuhan and Davies Communications, Inc.
3. Kozicki, S. (1998) Creative Negotiating: Proven Techniques for Getting What You Want from Any Negotiation. Halbrook: Adams Media Corporation.
4. Borg, J. (2008) Persuasion: The Art of Influencing People.2nd edn. New Jersey: FT Press.
Further reading:
1. Lane, S. D. (2010) Interpersonal Communication: Competence and Contexts.2nd edn. Boston: Allyn and Bacon: University of Texas at Dallas.
2. Pease A. and Pease B. (2004) The Definitive Book of Body Language. Buderim: Pease International.
3. Navarro J. (2008) What Every Body is Saying: an ex-FBI agent's guide to speed-reading people. New York: Collins Living.
4. Luecke, R. (2004) Crisis management: master the skills to prevent disasters. Boston: Harvard Business School Press.
Bachelor in Computer Engineering
Minimal learning outcomes
- Recommend ways and patterns of planning, writing, and concluding business messages, create basic patterns of routine, positive and negative messages and explain their content, form, and effectiveness
- Recommend ways and patterns of planning, writing, and completing persuasive messages, reports, and proposals, explain their specifics and forms, and present, evaluate and explain the importance and effectiveness of visual communications
- Recommend basic ways of collecting, analysing, and using business information, suggest basic forms of negotiation, distinguish ways of successful and unsuccessful team communication, suggest ways of overcoming conflicts and conducting meetings, recognize cultural differences and prepare for business
- Recommend a way of crisis communication immediately after the crisis, create models of presentations, suggest a way to prepare for a job interview and write a successful resume.
- Create a simple presentation, analyse the audience and present the content.
Preferred learning outcomes
- Interpret ways and patterns of planning, writing, and concluding business messages, create basic patterns of routine, positive and negative messages and explain their content, form, and effectiveness
- Interpret ways and patterns of planning, writing and completing persuasive messages, reports and proposals, explain their specifics and forms, and present, evaluate and explain the importance and effectiveness of visual communications
- Interpret basic ways of collecting, analysing, and using business information, suggest forms of negotiation, distinguish ways of successful and unsuccessful team communication, suggest ways of overcoming conflicts and conducting meetings, recognize cultural differences and prepare for business
- Interpret a way of crisis communication immediately after the crisis, create models of presentations, suggest a way to prepare for a job interview and write a successful resume.
- Create a more complex presentation, analyse the audience and present the content.