This year’s Wings for Life World Run trophy designed by Visual Communications Design student at Algebra University College
The trophy of the charity race Wings for Life World Run was this year created by Lovro Bjegović, a sophomore student enrolled in the Visual Communications Design Undergraduate Professional Program at Algebra University College. The race was held this past weekend, while all the proceeds will go to furthering research about spinal cord injuries and paraplegia.
Lovro Bjegović, a second-year student in the Visual Communications Design Undergraduate Professional Program at Algebra University College, is the author of the trophy awarded to the winners of the Wings for Life World Run benefit race, traditionally held every year in early May, with the aim of assisting the Wings for Life foundation, which uses the proceeds for furthering research about spinal cord injuries and paraplegia. By collaborating on the project, Algebra University College wanted to offer its Design students a practical and tangible chance to work on a real-life project and gain valuable experience of working for a prestigious client – the user of the design solution, while the organizer put their trust in young designers, looking for a fresh yet locally relevant and recognizable design solution for the Wings for Life World Run trophy.
Second- and third-year students of Visual Communications Design Undergraduate Professional Program were tasked with coming up with the creative concept for the trophy as part of their “Visual Design” course, under the mentorship of Assistant Professor Siniša Bogdanović, the Head of the Visual Communications Design Program. Apart from the winning solution created by Lovro Bjegović, 15 students created a total of 25 proposals, including the interesting shortlisted solutions by Stella Kralj and Dominik Gadže.
“The students were faced with a challenging task because it was important to highlight the very essence of the competition, which was this year held not only in Zadar but across Croatia, while at the same time maintaining and clearly communicating the local touch of the original race. The students responded to the task of conceiving and executing an original design solution with a great dose of motivation and, through mentored workshops, came up with a large number of creative ideas. The selected solution was ahead by only a tiny margin compared to the other proposals, which is why I believe all students who worked on the project of designing the trophy for the Wings for Life World Run deserve praise,” stressed Assistant Professor Siniša Bogdanović, the Head of the Visual Communications Design Program at Algebra University College.
As a designer, I wanted the design solution for the trophy to communicate resilience and strength, reflected in the people who decide to participate in the race, fighting for those who need our help and struggle with spinal cord injuries and paraplegia on a daily basis. The idea of the trophy stems from the very intention of the race and conveys the need for finding the best possible treatment and therapy for spinal cord injuries. In elaborating the idea based on the guidelines, the local aspect was crucial for me and I focused on a theme related to Croatia. The trophy design suggests the human spine and the Croatian ‘checkers’, while the inspiration definitely came from Boris Ljubičić and his ‘checkers’,” says Lovro Bjegović, a student of Design at Algebra and the author of the awarded and selected design solution for the Wings for Life World Run trophy.
Lovro Bjegović has also received a financial prize in the amount of 2 thousand kunsas, while all the authors of shortlisted solutions received Red Bull gift bags.