Programs

Digital Marketing

First year

Semester 1

COURSES ECTS Hours Lectures* Practice** Type
Behavioral economics 4 60 2 2 Obligatory
Digital data in marketing 5 60 2 2 Obligatory
Disruptive technologies 4 60 2 2 Obligatory
Design thinking 1 : creativity and critical thinking 5 60 2 2 Obligatory
Strategic management of digital campaigns 6 60 2 2 Obligatory
Brand and reputation management 6 60 2 2 Obligatory

Semester 2

COURSES ECTS Hours Lectures* Practice** Type
Network Analysis and social CRM 5 60 2 2 Obligatory
Quantitative methods in marketing 6 60 2 2 Obligatory
Marketing strategies based on data sets 5 60 2 2 Obligatory
International Marketing 5 60 2 2 Obligatory
Application of game theory in marketing 4 60 2 2 Obligatory
Security, privacy and ethics of digital data 5 60 2 2 Obligatory

Second year

Semester 3

COURSES ECTS Hours Lectures* Practice** Type
Digital Transformation 7 60 2 2 Obligatory
Innovation, product and service development 5 60 2 2 Obligatory
Communication and presentation skills 6 60 2 2 Obligatory
Alternative marketing channels and future technology 6 60 2 2 Elective
Analytical software tools in marketing 6 60 2 2 Elective
Interest organization marketing 6 60 2 2 Elective
Visualization software tools in marketing 6 60 2 2 Elective

Semester 4

COURSES ECTS Hours Lectures* Practice** Type
Graduation Thesis 30 0 0 0 Obligatory

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Here you will learn all about information technologies and prepare for a career that is constantly in demand. We offer you a platform for personal growth that makes you a prime target for employers.

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