|Digital data in marketing||5||60||2||2||Obligatory|
|Design thinking 1 : creativity and critical thinking||5||60||2||2||Obligatory|
|Strategic management of digital campaigns||6||60||2||2||Obligatory|
|Brand and reputation management||6||60||2||2||Obligatory|
|Network Analysis and social CRM||5||60||2||2||Obligatory|
|Quantitative methods in marketing||6||60||2||2||Obligatory|
|Marketing strategies based on data sets||5||60||2||2||Obligatory|
|Application of game theory in marketing||4||60||2||2||Obligatory|
|Security, privacy and ethics of digital data||5||60||2||2||Obligatory|
|Innovation, product and service development||5||60||2||2||Obligatory|
|Communication and presentation skills||6||60||2||2||Obligatory|
|Alternative marketing channels and future technology||6||60||2||2||Elective|
|Analytical software tools in marketing||6||60||2||2||Elective|
|Interest organization marketing||6||60||2||2||Elective|
|Visualization software tools in marketing||6||60||2||2||Elective|
- Study program duration
- 4 semesters (2 years)
- Semester duration
- 15 weeks of active teaching + 5 examination weeks
- Total number of ECTS points
- Title acquired
- P.M.Dig.Mark. (Professional Master of Digital Marketing)
* total hours of lectures per week
** total hours of practice per week
Why is Algebra a safe choice for your future?
Here you will learn all about information technologies and prepare for a career that is constantly in demand. We offer you a platform for personal growth that makes you a prime target for employers.
We refuse to stand still in a rapidly changing world. Our programs stay relevant and keep up with modern trends.
We take pride in numerous accolades and our title of The best professional study program in Croatia and constantly strive to justify that trust. We do not take our task lightly, knowing that your future depends on it.