This year for the first time Algebra University College will host of “The International Creative Design Challenge Hackathon”, from 25.- 29.10.2021. It’s a 5-day battle between international universities and students where they compete for the best concept for the client! This year it is a battle between our partner – Hanze University of Applied Sciences students from Netherlands and Algebra University College design students.

This year’s client is adidas as the largest sportswear brand in Europe and the second largest in the world. The assignment of this year’s challenge is to deliver the Concept proposal for branding of a particular space in adidas store in Ilica street in Zagreb, Croatia. The main subject for the concept is Sustainability. Digitalization and Customization are the essential elements which need to be included in the Concept proposal.

For more info about the challenge click on the link – na word objavu or check out the website: https://icdchallenge.com/

Good luck to all and let the games begin!