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When it comes to digital transformation issues, Algebra LAB is the right place for organizations and individuals who have a business problem, puzzle, idea or a challenge, and want to turn them into a business strategy, a financing plan or a monetization proposal for a technology transfer.

When it comes to digital transformation issues, Algebra LAB is the right place for organizations and individuals who have a business problem, puzzle, idea or a challenge, and want to turn them into a business strategy, a financing plan or a monetization proposal for a technology transfer.

LAB crew

Director

Leo Mršić, Ph.D.

Leo has a Ph.D. in Computer Science in the field of Information Technology modeling the decision support system in complex market conditions at the Department of Informatics at the Faculty of Humanities and Social Sciences at the University of Zagreb. At Oracle Academy, he further developed in information systems design, database administration and BI solutions. He is a professor, Head of the Department of Data Analysis at the Algebra University College and a lecturer at several other colleges. He is also a court expert in finance, accounting and information technology. He has participated in many domestic and international conferences, with publications related to various fields of business (business efficiency analysis, digital data and marketing, decision support systems, organization optimization, advanced analytics in business). With colleagues in data science, he is also a co-author of several books, as well as several scientific and professional papers from the field of business intelligence. Leo is a member of the Management Board of HrOUG (Croatian Association of Oracle Users), YES (Young Executives Society), Croatia, and Croatian Association of Judicial Expertise (HDSV).

Business Development Manager

Maja Brljkačić, Ph.D.

Maja graduated from the Faculty of Humanities and Social Sciences at the University of Zagreb and she received her doctorate at the Central European University in Budapest. She worked as a researcher at the Institute for the Wisenschaften vom Menschen in Vienna and as a project coordinator for the Westfälische Wilhelms-Universität in Münster. She is a winner of Erich Maria Remarque's scholarship at New York University and the Alexander-von-Humboldt Foundation for Freie Universitat Berlin. She worked as a project manager at Central European University and as a guest lecturer at Northwestern University in the United States. She has published about a dozen scientific papers. In the non-scientific part of life, Maja worked as a Director of School Program in Školska Knjiga, as Executive Director in Profil, and as the Head of Educational Programs for Students in Algebra. She is a textbook author and has held numerous professional lectures and workshops.

Head of Operations

Željka Mojzeš

Integrated marketing campaign expert, a brand guardian, strategist but also a bookworm, history buff and a fan of great music. Highly motivated and curious with numerous professional interests, Željka has over 18 years of experience in product development, intellectual property protection and marketing communications. She started her career in tourism, but continued it in marketing and immediately fell in love with it. For the bigger part of her career, she worked in major Croatian FMCG companies such as Getro, Mercator and Konzum, where she worked on product development, intellectual property protection, promotional and tactical campaigns, as well as on major brand campaigns. Prior to joining Algebra LAB, she worked at Vipnet / A1 Croatia on defining and implementing marketing strategy and coordinating internal and external communications for all Vipnet/A1 brands with an emphasis on the youth brand. She was also the interim Head of the Marketing Communications Department for Sponsorship and Events and Trade Marketing. Željka has many big projects behind her, but also various smaller projects that are just as dear to her. One of the projects that she is particularly proud of is the rebranding of Vipnet to A1, where she had the role of stream owner for Brand and Marketing communications and she coordinated the process of implementation of A1 brand through all ATL and BTL channels and touchpoints.

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